When you're working in an established industry with a lot of major players already in the game, it can be tough to make your brand stand out. However, with the right use of creative branding and promotional products it is possible to make your business memorable. Take, for example, the case of Liquid Death canned water!

Powerful Marketing Innovations

There are a lot of bottled and canned water brands on the market, you've probably seen several types already today in supermarket or corner-store fridges. So when Liquid Death launched in 2019 it was just one of dozens of brands doing battle for a share of an already tough market. However, what Liquid Death had behind it that differed from the norm was a creative vision honed by Mike Cessario, a former Netflix creative director, that embraced a "death metal" meets "punk rock" in design. Although Liquid Death is sourced and bottled in the pure Austrian Alps, rather than aiming for a nature-focused brand image, the business went hardcore with logos and merchandise that would fit right into bars and tattoo parlors rather than 7-11 stores. It was the point of difference needed to help boost the brand.

Creative Swag for Everyday Brands

Liquid Death ticks all the boxes for a smart business opting to use aluminum cans instead of plastic bottles and  a 10% profit donation to nonprofits focused on cleaning up plastic pollution and providing clean drinking water to those in need. But you wouldn't know that from the merchandise and that's kind of the point. With skulls, axes, blood, and gore on all its swag the company is all about providing a cool image for its customers to enjoy without the guilt of supporting an unsustainable brand. An intrinsic part of this image is the large variety of stylish swag available in the Liquid Death online store. Highlights include;

• Logo Printed Hoodies
• Custom Decorated T-Shirts
• Colourful Logo Promotional Stubby Coolers
• Snapback Branded Caps
• Skull Warmer Promotional Beanies
• Logo Emblazoned Adhesives
• and more!

Right now the company is selling a special collaborative stubby cooler hat in conjunction with the new Netflix film, Army of the Dead. Given the name and imagery surrounding Liquid Death it definitely makes sense to combine your marketing with a zombie movie! But aside from this special piece of swag, the rest of the merchandise is fairly standard -- what makes it stand out is the rockin' metal logo designs.

Making Your Business Stand Out

It would be easy to say that Liquid Death is all style over substance, but the fact the brand uses sustainable materials and donates a percentage of profits to charity mean there's definitely more to this youthful business. What we can take away, as people interested in branding and promotional items, is that the quality of the product and its message works well when combined with Liquid Death's fun logo decoration. While the swag, like promotional sweaters, look super cool there can be little doubt that if the drink and its ethos didn't resonate with consumers their unique approach to promotion wouldn't either. It is only when you combine a smart product with smart marketing that you get success stories like this one!

If you're keen to market your brand using promotional swag then speak to the experienced team at Cubic Promote. We can assist with pricing, product selection, and design -- all obligation-free! Let us guide you towards your own marketing success story whether you're after a death metal look or something a little more down to Earth!

Its All in the Design

How often have you seen products for sale that are plain and boring but decorated with an incredibly creative or powerful design? This simple design instantly elevates the appeal of the product (and usually the price tag too). But, as we say in Cubic Promote, it's all in the design. Come up with an incredible graphic; you do not necessarily need the latest or most innovative product to create a lasting impression.

Liquid Death images and info found here: https://liquiddeath.com/