The stubby cooler, a staple accessory in Australia, serves a simple yet vital function—keeping beverages cold. While its practical use is undeniable, the stubby cooler has also evolved into a creative canvas for personal expression and a potent marketing tool. Cubic Promote offers a diverse selection of these promotional stubby holders, combining utility with an opportunity for brand enhancement. Let’s delve into the history, uses, and potential of stubby coolers.
History of Stubby Coolers
The origins of the stubby cooler date back to the 1970s when neoprene, the material commonly used in these coolers, began gaining popularity. Neoprene’s excellent insulation properties, which were initially harnessed in wetsuits, proved equally effective in maintaining the temperature of chilled drinks. The term “stubby” refers to a type of short, squat beer bottle prevalent in Australia, although today, stubby coolers are used in various beverage containers.
Uses of Stubby Coolers
Primarily, stubby coolers are designed to insulate a beverage container, such as a beer bottle or can, to keep the liquid inside cold while preventing condensation on the outside. This not only enhances the drinking experience by keeping the beverage at an optimal temperature but also keeps hands dry, making it easier to hold the drink.
Interesting Designs of Stubby Holders
Modern printing technology has transformed stubby coolers from mere functional items into pieces of artwork and expression. Some interesting designs include:
- Photo Print Coolers: High-resolution photos can be printed on coolers, making them great for personalised gifts or souvenirs.
- Themed Coolers: From sports teams to corporate logos, themed coolers cater to fans and brand advocates alike.
- Eco-friendly Coolers: Made from recycled or sustainable materials, these coolers appeal to environmentally conscious consumers.
How Businesses Use Stubby Coolers
Stubby coolers are an excellent promotional tool for businesses due to their practicality and visibility. Here’s how businesses can leverage these products:
- Corporate Giveaways: Customised stubby coolers with a company logo are perfect for corporate events, trade shows, and as freebies to customers, helping to increase brand visibility.
- Merchandising: Businesses, especially those in the beverage industry, can sell branded stubby coolers as part of their merchandise line.
- Seasonal Promotions: Custom coolers can be designed for specific campaigns or seasonal promotions to engage customers.
- Employee Appreciation: They can also be part of a wellness or appreciation package for employees, useful for company picnics or team-building events.
Cubic Promote and Stubby Holders
Cubic Promote offers a wide range of stubby coolers that can be customised with any design or logo, supporting businesses in their promotional efforts. Whether looking to foster team spirit with company-branded coolers or aiming to create a memorable marketing campaign, Cubic Promote provides high-quality products tailored to meet diverse business needs. Their selection includes options that cater to varying styles and budgets, ensuring there is a solution for every promotional strategy.
