Promotional folders are an excellent marketing tool, combining practicality with brand exposure to create a lasting impression on clients, employees, and prospects. When selecting the perfect promotional folder to represent your organization, several factors come into play. This buying guide will outline key considerations and tips to ensure your promotional folders stand out and effectively convey your brand message. This buying guide will outline key considerations and tips to ensure your promotional folders stand out and effectively convey your brand message.

1. Identify Your Target Audience - consider the demographics, professional backgrounds, and interests of the recipients to select a folder design that appeals to them and meets their specific requirements.
2. Material and Durability - opt for durable materials such as leather, vinyl, or high-quality fabric to ensure the folders withstand regular use and maintain their professional appearance. Eco-conscious businesses may also consider sustainable options like recycled materials or folders made from natural fibers.
3. Functionality and Features - consider features such as multiple pockets, pen holders, business card slots, and document compartments to enhance usability.
4. Customization and Branding - maximize your brand visibility by customizing the promotional folders with your logo or company message. Utilize different printing techniques, such as embossing, debossing, or screen printing.

Promoting Your Brand with Custom Branded Folders

Even in the age of the Internet and the paperless environment, some office items will never outgrow their purpose. One such item is the folder, which is used for holding documents and organizing paper files. Folders are perhaps one of the oldest school and office supply. Custom branded folders are ideal as a conference promotional item as they can be used and re-used.Promotional folder is a kind of promotional stationery which can be made of different materials and it offers a generous space for your company logo. They usually hold important papers so you can be sure that they will be highly visible in the workplace.

The most common type of folder that is ideal as a personalised giveaway is the manila folder style which is made of plastic or paper. There are many other types of folders ideal for the custom-printed giveaways. Each one of these folders is highly customisable to reflect not only your business logo but even your corporate image and profile.

Promotional Binders

Branded binders are perfect for showcasing your company or brand. You can ask your promo item supplier to insert a full coloured printed sheet on the front cover or have your logo directly printed on the cover. You can fill the binder with pages that tell something about your brand or company or with transparent pages so that they can serve as a clear book.

Promotional Dividers

Your customised binders can be partnered with these custom-branded indices or dividers. Recipients of this item will definitely find plenty of applications for these dividers. Organising a large volume of documents is so much easier when you can collate and segregate them with dividers. These dividers have indexes that can be labeled to indicate a certain set of documents.

Uncoated Folders

If you wish to go for quantity and reach a wider range of customers, you can opt for uncoated folders that are quite affordable and ideal for schools, conferences, and business presentations. This type of folder comes in various sizes and colours and you can even customise the size and colour to suit your preference.

Depending on the material of the folder you choose, the printing process can vary from the screen, pad, digital, or laser printing. Pricing is also depended on the printing as well as the volume of folders you will order. Your supplier should be able to offer you a wide variety of choices in terms of the size and material for your folders. Your choice should be based on the purpose of the folders and the target recipients.

Author Profile: Jasmine Liu

Jasmine is the head of Cubic Promote's accounts and has 14 years of experience in the promotional product industry. Because Jasmine's expertise is with the financial end of things, she is an expert on budget-friendly campaigns and large-scale promotions requiring additional logistics. Visit her on LinkedIn or email her at jasmine@cubicpromote.com.au