As a business owner, you need to understand the essentials in market branding. After all, consumers will often rely on the message or image you are trying to convey through your ads or promos. Color choices, for instance, play a huge role in your business. The right color choice can be powerful enough to boost sales and brand recognition while the incorrect color choice will confuse and drive customers away. Now, for an image of luxury and prestige, you will not go wrong with Gold Promotional Products.
Gold = Exclusive
It is common knowledge that the color Gold is associated with material wealth. Most often than not, expensive items are in this color. This particular color is believed to also induce feelings of happiness especially since it is considered a warm color as well as imply generosity and victory hence the Gold Medal and Gold Star. Since gold is not only a color but also a precious metal, it is associated with success, prosperity and grandeur.
Other meanings of Gold include excellence (good as Gold), superior (Gold Standard), best of the best (solid Gold) and favoured (golden child).
Gold in Business
Businesses offering high-end product and service such as jewelleries, luxury vehicles and even beauty products can be expected to choose gold for their branding because of the message of luxury it sends across. You can always give out Gold personalised pens, mini Gold custom USB and promotional gold key rings. A lot of businesses use Gold only for premium products offered for a limited-time only.
If you would like to combine Gold with other colours, consider the meaning of the following combinations:
Gold and Purple/ Dark Red or Dark Green – indicate beauty and wealth and usually associated with luxurious items
Gold and Dark Blue – convey honesty, success and trustworthiness; ideal for men’s products
Gold and Black – suggest elegance, wealth and opulence; perfect for men’s products
Make sure you choose the right shade of Gold for your products or services in order to avoid the negative connotations of this color which are pretentious and overwhelming.