Personalised Notebooks for Starbucks Australia
Last Updated: 9 April 2026
The Challenge
Based in Sydney, Starbucks Australia wanted to spice up their seasonal giveaways for their customers with something practical and eye-catching. Basic giveaways like pens or reusable cups didn’t fully capture Starbucks’ vibrant brand or excite their diverse clientele of students, professionals, and creatives. They wanted a practical gift tied to their iconic identity and kept customers returning long after their coffee run. So, Starbucks Australia tapped Cubic Promote to supply personalised moleskin style notebooks for them.
Our Solution
We designed 250 red branded moleskin style notebooks, each embossed with Starbucks’ iconic siren logo. They’ve seen how their customers visit their cafés to work and study. That’s why these branded notebooks were a perfect fit, designed for their customers to jot down ideas, study notes, and to-do lists while enjoying their coffee. Red was the best choice for them as it radiated warmth and brand energy, reminding their customers of the Starbucks experience every time they brought these out of their bags.
The Outcome
After every customer placed their order, the staff gave out these personalised notebooks. They cheered when they received the notebooks. When they returned to their tables, they started scribbling study notes over the pages. Even after weeks, the customers brought these premium notebooks on their next visit. Feedback from events was positive, with café managers noting a spike in foot traffic. The campaign bolstered Starbucks Australia’s community ties, boosting customer loyalty and reinforcing their rep as a coffee haven with heart.
Brew stronger customer connections with premium, branded promotional products from Cubic Promote. Contact us today to create a Starbucks-inspired campaign that energises and engages!
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