Creating Umbrellas That Stand Out

We all know that Australia's weather can be quite unpredictable. One moment it's sunny, and the next, it's pouring rain. As a business owner or marketing professional, you can use this to your advantage by creating promotional casual umbrellas that not only protect your customers from the elements but also showcase your brand in a unique and eye-catching way. In this article, we'll discuss how to create promotional umbrellas that stand out and resonate with an Australian audience.

• Select an umbrella style that combines practicality and local appeal, such as a compact beach umbrella, to resonate with an Australian audience.
• Use iconic Australian elements, bold colours, and prioritize quality when designing promotional umbrellas to create eye-catching and durable products.
• Increase brand visibility and customer satisfaction by offering customization options and partnering with local manufacturers. 

7 Eye-Catching Ways:

• Choose the Right Umbrella Style: There are several types of umbrellas to choose from, including compact, golf, beach, and patio umbrellas. For a true-blue Aussie touch, consider a design that combines the practicality of a compact umbrella with the style of a beach umbrella. This will give your customers the best of both worlds: protection from the sun during a hot summer day at Bondi Beach and shelter from the rain during a sudden downpour in Melbourne.
• Incorporate Iconic Australian Elements: When designing your promotional umbrella, think about incorporating elements unique to Australia. This could include native flora and fauna, such as the kangaroo, koala, or eucalyptus leaves. You could also embrace local slang and colloquialisms, like "G'day" or "No worries, mate!" These touches will not only make your umbrella more appealing to Australians but also help your brand stand out from the competition.
• Use Bold and Vibrant Colours: Australians are known for their love of bright colours and bold patterns. To create an eye-catching promotional umbrella, consider using vibrant hues inspired by the Great Barrier Reef or the stunning sunsets over Uluru. Don't be afraid to experiment with different colour combinations and patterns, as these can help your umbrella stand out even on the gloomiest of days.
• Highlight Your Brand: While it's essential to create a visually appealing umbrella, don't forget to showcase your brand prominently. This can be done by incorporating your logo, company name, or tagline into the design. Make sure the branding elements are easy to read and visible from a distance, as this will increase brand recognition and help your business stand out in a crowd.
• Prioritise Quality and Durability: Australians appreciate quality products that can withstand the test of time. When selecting a promotional umbrella, opt for high-quality materials and construction to ensure your customers can use their new umbrella for years to come. This not only reflects well on your brand but also increases the likelihood that your customers will continue to use (and promote) your umbrella long after they've received it.
• Partner with Local Manufacturers: To further appeal to an Australian audience, consider partnering with local manufacturers to produce your promotional umbrellas. This not only supports the local economy but also demonstrates your commitment to sustainability and ethical practices – something many Australians value highly.
• Offer Customisation Options: Finally, consider offering customisation options so your customers can personalise their promotional umbrella. This could include choosing different colour combinations, adding their name, or selecting a specific design element. Customisation not only makes your umbrella more appealing but also encourages customers to use it regularly, increasing the visibility of your brand.

Rainy Day Solution

When Hub 24 Australia sought to make a splash in the market, they turned to Cubic Promote for a unique promotional item. The result? A custom-designed umbrella that not only protected their clients from unpredictable Australian weather but also served as a walking advertisement for the brand. Featuring the company's logo and colours prominently, these umbrellas were distributed at industry events and conferences, quickly becoming a sought-after item among attendees. As people shielded themselves from sudden downpours or sought shade on sunny days, Hub 24 Australia's brand visibility skyrocketed, and the company reaped the benefits of their memorable and practical promotional investment.

Takeaway

Creating promotional umbrellas that resonate with an Australian audience requires a combination of practicality, style, and a touch of Aussie flair. By incorporating iconic elements, bold colours, and prioritising quality, you can design an umbrella that not only stands out but also serves as a useful and cherished item for your customers. So, go ahead and create a promotional umbrella that truly represents the spirit of Australia – your customers will thank you for it!

Author Profile: Yoshe Foy

Yoshe is a Cubic Promote’s content manager and she has worked with promotional products for almost a decade. Yoshe is full of great product ideas, she knows what's new on the market and how to use promotional products to boost your brand visibility. Visit her on LinkedIn. or contact her via yoshe@cubicpromote.com.au