The Orange Energy
The colour Orange is considered to be a powerful colour, evoking enthusiasm and creativity. Since in the colour spectrum it is between Red and Yellow, it essentially possesses the two colours’ positive characteristics. It is usually associated with sunshine and the tropics. It also represents stimulation, happiness and success but is not aggressive about it.
Orange is also known for its invigorating effect on the brain, particularly involving mental activity. In addition, its being a citrus colour makes it appealing to younger people. It is the colour connected to healthy food, harvest and autumn season.
Choosing orange promotional products is a smart decision if you are looking to attract attention or highlight crucial elements in your artwork design. For businesses offering toys and food products, the colour orange can stimulate appetite and promote happiness. It is the also the best colour choice if you are looking to sell products or services for vitality and reproduction.
Businesses and organizations which are launching a marketing or advertising campaign and are looking to get customers more involved will also benefit from orange promotional products as they are effective in making people sit up and notice. Plus, it is a good colour for downplaying a serious image. You may even want to hand out orange-coloured office wear such as shirts, caps or mugs if you are hoping to encourage socialization among your employees and for your employees to embrace new ideas with a sense of enjoyment and exploration.
The 3 Shades of Orange
- Gold Orange: this shade denotes prestige and associated with wisdom, wealth and illumination. Of course, anything gold-ish translates to excellent quality.
- Red Orange: with the addition of the fiery colour, this orange shade becomes more passionate and is the perfect choice for products or services promoting desire, aggression, domination and thirst for action.
- Dark Orange: a much deeper shade of orange may not be the right choice if you are encouraging your customers to feel trust towards your products or services since this particular shade is often associated with distrust and deceit.