Promotional products have become an essential component of any successful marketing plan. They help create brand visibility, enhance brand awareness, and increase customer engagement. With so many options to choose from, determining which items are best suited for your brand and target audience can be overwhelming. On top of that, businesses should consider both indoor and outdoor settings when choosing promotional products.
In this post, we'll delve into some ideas for indoor and outdoor promotional products to give you a better sense of what works best for you and your business.
Indoor Promotional Products
Many people spend a significant portion of their day indoors, which makes indoor promotional products a wise choice for businesses looking to promote brand awareness.
Here are some examples of indoor promotional products that are can create an impact to your target audience:
Custom mugs and drinkware
Custom mugs and drinkware make excellent giveaways for offices, trade shows, and events. They are practical and have longevity because people tend to use them regularly, keeping your brand top of their minds.
Personalised USB drives and power banks
In today's digital age, personalised USB drives and power banks are excellent choices for promoting your brand. They are practical, sophisticated, and have high-perceived value for their functionality.
Branded pens and notepads
Branded pens and notepads are traditional promotional products that work well in various indoor settings. They are cost-efficient and valuable for conferences and other industry events, increasing brand visibility.
Customised desk calendars and mouse pads
Customised desk calendars and mouse pads are an excellent way to keep your brand visible in office and home settings. They are practical but have a high perceived value since they are not disposable and can last for a year.
Eco-friendly products like reusable bags and water bottles are becoming more popular and are excellent for showing that your business is committed to sustainability. They are practical in daily use and keep your brand visible every time someone uses them.
Advantages and Disadvantages of Indoor Promotional Products
-Visibility in day-to-day activities: Indoor promotional products, such as custom mugs and drinkware, branded pens and notepads, and desk calendars, are used in office settings and daily routines. This constant visibility keeps your brand on top of people’s minds and increases brand recognition.
-High-perceived value: Indoor promotional products tend to be practical and have a longer lifespan compared to some outdoor promotional products. For example, personalised USB drives and power banks have high-perceived value due to their functionality, which can leave a lasting impression on your potential clients.
-Targeted exposure: Indoor promotional products can be strategically placed in settings where your target audience is present, such as trade shows or industry events. This allows for focused exposure to potential customers who are more likely to be interested in your products or services.
-Cost-effective: Many indoor promotional products are cost-efficient, making them suitable for large-scale distribution at events. Branded pens and notepads, for instance, can be produced at a relatively low cost while providing long-lasting exposure for your brand.
-Limited reach: Unlike outdoor promotional products, which can potentially reach a wider audience, indoor promotional products are limited to the individuals who directly interact with the items. This may result in fewer touchpoints and a narrower reach compared to outdoor promotions.
-Competition for attention: In indoor settings, there may be an abundance of promotional items vying for attention. Your promotional products need to be unique and stand out to capture the interest of your target audience amidst the competition.
-Less exposure in non-work environments: While indoor promotional products may have high visibility in office or trade show settings, they may have limited exposure outside of these environments. This can be a disadvantage if you're aiming to reach a broader audience beyond professional settings.
-Limited usage scenarios: Some indoor promotional products, such as desk calendars and mouse pads, are specific to certain types of occasions or settings. This can reduce their potential for wider exposure.
Outdoor Promotional Products
Outdoor promotional products are great for many activities that take place outside, such as outdoor games, festivals, and community events. Here are some promotional products that are perfect for increasing brand visibility:
Customised umbrellas make fantastic outdoor promotional products because they stand out and provide functionality for those caught in the rain. Your brand visibility can be increased by offering branded umbrellas on a rainy day.
Branded sunglasses are ideal for outdoor events like concerts or festivals. They offer both fashion and practicality and ideally showcase your brand message. Sunglasses are another promotional product that has high-visibility potential.
Personalised tote bags and backpacks
Personalised tote bags and backpacks are great giveaways for outdoor activities because they provide practicality. Your clients can carry their personal belongings easily while keeping your brand message or logo visible.
Customised outdoor games
Customised outdoor games such as frisbees, flying discs, and beach balls are perfect for summer outdoor events. They are engaging and fun, and when branded with your business, they boost brand awareness.
Branded outdoor gear
Branded or customised outdoor gear like inflatable chairs, blankets, and coolers work great for outdoor community events. These items sit in a visible location and offer practicality while displaying a customised logo of your business or company.
Advantages and Disadvantages of Outdoor Promotional Products
-Wide audience reach: Outdoor promotional products have the potential to reach a larger and more diverse audience compared to indoor promotional items. Outdoor promotional items can attract attention from people passing by, participating in outdoor events, or engaging in outdoor activities.
-Increased brand visibility: Outdoor promotional products, such as customised umbrellas, branded outdoor gear, and personalised tote bags, offer greater visibility in public spaces and outdoor settings. This increased visibility helps to raise brand awareness.
-Social engagement opportunities: Outdoor promotional products encourage social interactions and can act as conversation starters. Branded outdoor games, for example, can be shared and played among friends and acquaintances, facilitating engagement and generating interest in your brand.
-Suitability for large-scale events: Outdoor promotional products are often well-suited for large-scale events such as festivals, concerts, and community gatherings. They allow businesses to reach a large number of people in an environment where they are more receptive to promotional messages.
-Weather-dependent: Outdoor promotional products are subject to weather conditions, which can impact their usability and lifespan. Extreme temperatures, rain, or wind could affect the quality or functionality of certain promotional items, potentially reducing their effectiveness.
-Higher cost per item: Some outdoor promotional products, like branded outdoor gear or portable chairs, tend to have higher production costs compared to certain indoor promotional items. This could be a disadvantage for businesses working with a limited budget.
-Limited shelf life and exposure: Outdoor promotional products may have a shorter lifespan compared to certain indoor promotional items. For example, items like event wristbands are typically used for specific occasions, resulting in limited long-term exposure for your brand.
-Potential for cluttered environments: Outdoor spaces can sometimes be crowded with various promotional materials, signage, and vendors. This can create visual clutter and make it challenging for your promotional products to stand out and capture the attention of your target audience.
Promotional Product Trends
Promotional products are an ever-evolving industry, and trendy products can help your business stay ahead of the curve. Examples of popular items include sustainable products like bamboo straws or biodegradable cutlery, tech-savvy promotional products like portable phone chargers, and custom sanitiser bottles in the current climate of the global pandemic.
The best promotional products are ones that will be used and seen by your customer base. Promotional items should be relevant to your brand, useful for your customers, and appropriate for the demographic you are targeting.
Promotional products are an effective way to promote your brand, engage with customers, and raise your brand awareness. Businesses can achieve their marketing goals by taking into account the indoor and outdoor perspectives and various products that benefit each setting. Choose wisely and ensure you make an impact with custom branding on your promotional items.