QR Codes for Promotional Products

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QR codes are often seen on promotional gifts as a handy way to access something as simple as restaurant menu or as complex as a trade show floor plan. If you want to get your recipients interacting with promotional items then using a custom QR is a great way to go about it.

Promotional Coffee Cup With QR Code

The History of the QR Code

The QR code was developed about two decades ago by Denso the Automotive Manufacturer. A QR code is a barcode system that has since spread to other industries and is popular because it has proven reliable and with more storage capacity. A QR code consists of a white background with black square dots. Four standardised modes are used to store information. With the use of 2D image sensor, information can be scanned and easily compared to the use of the traditional beams of light.

How to Use a QR Code

Using QR codes is simple. All you need is a smart gadget (phone, tablet) with a camera. Simply download the QR Code Reader, an application used on phones and tablets for reading these codes specifically. Once downloaded, open the app and put a camera on the QR code to automatically capture the code and connect to the website that the code is stored. Instead of writing down a URL address or storing texts, the QR codes will lead directly to the site.

Marketing Opportunities Using QR Codes

A QR code can be used as a marketing tool to promote the website to web visitors who frequently visit the site using their mobile phones. Because QR codes take visitors directly to a pre-determined web address, they are a great way to get customers to engage with a specific marketing message. Additionally, special offers and product information can be compressed and sent out as QR codes and printed on papers to be distributed to the public.

Using QR Codes Step By Step on Promotional Products

  • First off, you'll need to create a unique QR code that links to whatever you want, like your website, a special offer, or even a video. There are a bunch of free QR code generators online, so just pick one and plug in your info. Once you've got your code, it's time to slap it on your promotional items.

  • Now, think about what kind of products you wanna use. Popular choices are promotional apparel, coffee mugs, and tote bags, but you can go wild with it! Make sure to pick items that people will actually use and enjoy, 'cause that's how your code will get noticed.

  • When designing your promo items, be sure to make the QR code clear and easily scannable. Avoid tiny or distorted codes, 'cause nobody wants to struggle to scan it. And don't forget to add a catchy design or slogan to make your product stand out.

  • Once you've got your swanky QR-coded products, start giving 'em away! Hand them out at events, trade shows, or even to your friends and family. The more people who get their hands on your goodies, the more likely they are to scan the code and learn about your brand.

And that's it! Using QR codes on promotional products is a breeze, and it's an awesome way to get your brand out there in a fun and interactive way. Now go rock those codes!

Author Profile: Jasmine

Jasmine is the head of Cubic Promote's accounts and has 14 years of experience in the promotional product industry. Because Jasmine's expertise is with the financial end of things she is an expert on budget-friendly campaigns and large scale promotions requiring additional logistics. Visit her on LinkedIn.

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