Ah the Olympics. For the dedicated sports lovers and the patriots out there, a triumph of Australian spirit. For the less enthusiastic, a time where television starts to seriously lack variety. Either way it's happening this year and the custom uniform designed for our athletes to wear during the opening ceremony has just been unveiled. And it's rather interesting to say the least.

 

1. Uniforms showcase national pride, unity.
2. Effective design increases brand recognition.
3. Promotional uniforms bolster brand loyalty.

 

Aussie Olympic Team Uniforms: Comparison

Green and gold, the proud Australian colours that they are, are a bit hard to pair up at the best of times. Sure it makes for some incredibly striking sporting wear, but for the somewhat fancier wear expected at opening ceremonies it gets a bit tricky.

The latest opening ceremony uniforms have a rather unique design. White shirts, shorts, and skirts as a lower layer. Paired with a green and white striped blazer with the Australian crest emblazoned in gold onto a green pocket, and a green and gold tie or scarf to match. It's a surprisingly classy, if somewhat out of place look for a sporting event. To me, it screams out Yacht Club. Or perhaps holiday cruise attendant.

Still, in many ways it's better than then last few Olympic opening ceremony uniforms.

2012

Far more formal than our 2016 uniform. The long pants and solid coloured blazer lend it a more professional look. Though the colouring looks like they've just walked off the pitch at the cricket ground during an award ceremony.

2008

Simple, professional, and the most wearable and stylish of all the designs. It's like what you'd see on the streets of any CBD. Unfortunately it's not at all distinctive as a result. It also lacks the green and gold, which I think is technically illegal according to all Australian national sports charters.

2004

Highly casual and with an everyday wear look, this looks like it came out of the highly stylised pages of a fashion catalogue. Or the cover of a teenage pop band album or something.

2000

These uniforms on the other hand... It reminds me of traffic. Both in how colourful they are, and how terrible they are. It seems like we've only been improving since 2000.

Designing Memorable Uniforms

Promotional sports uniforms, particularly for significant events like the Olympics, are an excellent advertising opportunity. A great design can make a lasting impression and showcase national pride.

• Choosing colours: Pick colours representing your brand or country. For Australia, this means incorporating green and gold.
• Incorporating logos and symbols: Use easily recognizable symbols, like the Australian crest, to strengthen brand or national identity.
• Balancing style and functionality: Ensure uniforms are fashionable while allowing for comfort and movement during sports events.
• Utilising promotional products: Incorporate promotional merchandise like custom ties, scarves, or hats that can be worn as part of the uniform or as separate accessories.

Benefits of Promotional Uniforms

Investing in promotional uniforms offers businesses and countries a unique marketing opportunity, making a strong impact on audiences.

• Enhancing brand or national identity: Wearing uniforms with a distinctive design reflects pride and unity in a team or company.
• Increasing recognition: Eye-catching designs garner attention, promoting greater visibility and awareness.
• Encouraging team unity: Providing custom uniforms fosters camaraderie and a sense of belonging among team members.
• Building brand loyalty: When a well-designed uniform is associated with a positive experience, such as a thrilling sports event, it strengthens brand loyalty among fans.

Takeaway

In conclusion, Australia's Olympic team uniforms tell a unique story of national pride, team spirit, and unmistakable identity. Ensuring that the design is memorable, with a creative mix of colours and symbols, makes them a powerful marketing tool that resonates with audiences. As a part of the promotional product industry, Cubic Promote Australia understands the significance of creating high-quality, impactful uniforms for teams, businesses, and events. As we look forward to the Olympics, let's appreciate the role these uniforms play in creating both memories and opportunities for enhanced visibility and brand loyalty.

Originally seen on: http://www.news.com.au/lifestyle/fashion/designers/this-is-what-the-australian-olympic-team-will-wear-to-the-2016-opening-ceremony-in-rio/news-story/463c610f676e6ab10697bab6f164fe6f