The Power of Lanyards in Marketing

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How can you make your brand stand out? Have you ever wondered how other brands are gaining recognition for their products and services? One very effective tool to use is promotional products like lanyards.

Lanyards are great promotional tools because they are versatile and above all, they are versatile. In Australia, when joining events and trade shows, you will definitely see customised lanyards as giveaways. We are going to tackle the benefits of using lanyards as promotional products.

lime green promotional lanyard

Key Takeaways

  • Marketing using lanyards.
  • Lanyards is a promotional item with high visibility and practicality.
  • Customisation is great on lanyards.

Lanyards in Marketing - How Effective Are They?

Look at a lanyard – it’s just a simple accessory. But you can’t underestimate its power as promotional items. Here are some reasons to consider these accessories for your next event.

High Visibility

So, we're gonna know more about lanyards - you know, those cool necklaces that can hold your keys, ID, or even a snack (if you're feeling bold!). But what makes them so awesome? Well, they're not just super handy, but they're also a fantastic marketing tool for businesses. Picture this: you've got your company logo or message on a lanyard, and when people wear it around their necks or attach it to their bags, it's like having mini billboards advertising your brand everywhere they go. How cool is that?


Alright, so you might be thinking, "Lanyards? Seriously, who even uses those?" But just hear me out for a sec. Lanyards are actually pretty practical and useful (trust me on this!).

Imagine all those times when you've struggled with keys or an ID card while trying to open a door or sign in at work. Or perhaps you're always losing small gadgets like flash drives or pocket knives. That's when lanyards come to the rescue! Just loop them around your neck, and you'll have easy access to whatever you need.

So, why am I bringing this up from a marketing angle? Well, if you hand out branded lanyards as promotional goodies, not only will your target audience find them super handy and useful, but they'll also spot your brand logo every time they use them! It's a total win-win situation.


When it comes to creating a cohesive brand presence, consistency is key. Customised lanyards are an easy way to ensure that everyone within your organization is on the same page with regards to branding guidelines. Whether worn by employees at events or given out as promotional items, these personalized neck straps serve as walking billboards for your business.

Not only do custom lanyards help solidify your brand identity amongst consumers but they also make practical additions to any event or trade show booth. Attendees can easily identify staff members thanks to their branded lanyards which adds an air of professionalism and approachability.


Lanyards can pave way to a successful promotional campaign. They are versatile, visible, practical and most of all, easily customisable. You can order customised lanyards in Australia from reliable companies such as Cubic Promote. They will provide you with a range of options in an affordable price!


Cubic Promote 1300 858 288 Cubic Promote Online ensures fast delivery & offers affordable promotional products, gifts, & merchandise in Australia. Shop now! Call 1300858288 for more info.