Creating Corporate Jackets: Your Branding Guide

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Corporate jackets have become a popular trend among businesses in Australia, and for good reason. They not only serve as stylish and practical workwear but also foster a sense of unity and team spirit within the company. In this article, we'll delve into the benefits of promotional jackets and how they can contribute to a positive work environment and boost your brand's image in the Australian market.

  • Custom corporate jackets boost employee morale, team spirit, and brand recognition in Australia.
  • Jackets can be tailored to suit Australia's diverse climate, ensuring employee comfort and professionalism.
  • Partnering with an Australian manufacturer supports local businesses and promotes sustainability.

black promotional corporate jacket

The Benefits:

Boosting Employee Morale and Team Spirit

Custom corporate jackets provide employees with a sense of belonging and pride in their workplace. Much like how sporting teams in Australia, such as the AFL or NRL, wear their colours with pride, corporate jackets allow employees to feel connected to their company and colleagues. This sense of unity can lead to increased employee morale, motivation, and productivity.

Enhancing Brand Image and Recognition

Customised jackets featuring your company's logo and colours make your employees walking ambassadors for your brand. As they wear their jackets both in and out of the office, they create greater visibility and recognition for your company. Australians are known for their strong sense of community, and a well-designed corporate jacket can spark conversations about your business, leading to increased brand awareness and potential new customers.

Adapting to Australia's Diverse Climate

Australia is known for its diverse climate, from the scorching heat of the Outback to the chilly winters of Melbourne. Custom corporate jackets can be tailored to suit various weather conditions, ensuring that your employees remain comfortable and protected throughout the year. With options such as lightweight windbreakers, insulated softshell jackets, and heavy-duty rain jackets, there's a style to suit every region and season in Australia.

Encouraging a Professional Appearance

A well-dressed workforce exudes professionalism and competence. Custom corporate jackets provide employees with a polished and cohesive look that reflects positively on your company. When attending conferences, trade shows, or client meetings, your employees will make a strong first impression, showcasing your company's commitment to quality and professionalism.

Strengthening Company Culture

Incorporating custom corporate jackets into your workplace can contribute to a vibrant company culture. By involving employees in the design process, you can create jackets that reflect your company's unique personality and values while also catering to the preferences of your workforce. This inclusive approach can lead to increased employee satisfaction and a stronger sense of camaraderie within the team.

Supporting Local Businesses and the Environment

When creating custom corporate jackets, consider partnering with an Australian manufacturer that uses eco-friendly materials and practices. By doing so, you'll not only be supporting local businesses but also contributing to a more sustainable future for our beautiful country.

Jackets Transforming Business

An unnamed company approached Cubic Promote, seeking a fresh approach to their corporate attire. They wanted to create custom promotional jackets that would not only enhance their brand image but also foster team spirit among employees. Collaborating with Cubic Promote's design team, they crafted stylish and functional jackets featuring the company's logo, colours, and a unique design element inspired by Australia's vibrant landscapes. Once distributed to employees, the jackets quickly became a symbol of pride and unity within the workplace. As a result, the company experienced increased employee satisfaction, improved team cohesion, and a noticeable boost in brand visibility as employees proudly wore their jackets both in and out of the office.


In summary, custom corporate jackets offer numerous benefits for Australian businesses, from boosting employee morale and team spirit to enhancing brand image and recognition. By embracing the use of promotional apparel and creating stylish, practical, and eco-friendly jackets, you'll foster a positive work environment and leave a lasting impression on clients and customers alike.

Author Profile: Yoshe Foy

Yoshe Foy

Yoshe is a Cubic Promote’s content manager and she has worked with promotional products for almost a decade. Yoshe is full of great product ideas, she knows what's new on the market and how to use promotional products to boost your brand visibility. Visit her on LinkedIn. or contact her via


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