The biggest night in Hollywood, yesterday saw the 2020 Oscars staged with some predictable wins and a few surprises. Perhaps the most surprising thing of all (well, outside of Parasite's amazing Best Picture win!) was the content of the unofficial swag bag given out to Academy Award attendees and packs full of promotional gifts.

Brand Recognition Using Custom Swag

Worth around $300,00 AUD the 2020 Oscars Swag Bag is one of the most expensive custom goodie packs we're likely to see all year. Like a lot of these promotional gift bags, the Oscars one boasts a variety of outrageous A-lister swag alongside some fairly humble (and easy-to-replicate) standard marketing merchandise.

Companies that have their items featured in the Oscars bags actually pay almost $10,000 AUD for the privilege and it can result in long-term contracts with celebrities who find their next go-to item through the bags. Ready to learn more?

Regular Promotional Products

Promotional products are an effective way to build brand recognition and visibility. These products can range from pens, hats, t-shirts, bags or any number of products that allow you to showcase your logo or message for increased awareness and recallability. Promotional items help drive positive engagement with clients, prospects, employees and fans by providing a tangible reminder about the company's mission and values.

The use of promotional products with a memorable design further strengthens the branded presence in their minds. Moreover, advertising on custom-printed promotional items amplifies the company’s reach among customers as well as potential partnerships while simultaneously creating an authoritative image in front of potential investors/stakeholders.

Therefore companies must prioritize investing in creative promotional product ideas to engage more people which will eventually help them create better services quality over time leading towards enhanced brand recognition & profitability too!

These are custom items that are classy while still being fairly normal and accessible. If you have an upcoming marketing campaign, these are products you can actually get branded from Cubic Promote to add to your own event bags.

• Soothing Custom Body Creams
• Logo Decorated Bath Goodies
• Promotional Scented Candles
• Personalised Car Air Fresheners
• Custom Branded Backpacks

Those seem like nice items we'd all like to receive in a tradeshow or expo bag, right? Especially if they have some decorative branding that makes them look unique. However, as the Oscars is also a zany celebrity event there are also some seriously eye-watering gifts that only celebs would be given!

Weird Rich People Swag Items

• Nearly $100,000 luxury Antarctic cruise
• Viral garden hammock
• Urine analysis kit
• Gold accented vape pen
• Handmade luxury false eyelashes
• A life coach phone call

These goodies are less easy to replicate in your standard gift bag, but that's probably for the best. The Oscars gift bags contain such high-value items that celebs often give them away to charity as these weird expensive gifts cost them a lot to keep when tax time comes rolling by! What's your favourite Academy Award gift bag item this year?

Cubic Promote can't help with golden vape pens, but our sales team definitely knows how to assist with promotional products for standard events. Contact our friendly Sydney office for more information and pricing.

Details first spotted here: https://www.cheatsheet.com/entertainment/what-is-in-the-2020-oscars-swag-bag-find-out-what-215k-worth-of-goodies-celebs-get.html/