The bulk of our range of promotional products are quite affordable and most of the products that we stock are intended to be a bit on the plain side in order to make your branding logos and images stand out. Now when you are checking out our website you will encounter thousands of thousands of products. Many of these items will not catch your eye though but when you are browsing we do recommend you to imagine the products with your branding. Why? Well with a bit of your creative input you will change a simple product into something that is significantly way more cool.

1. Enhance design for standout mugs.
2. Top industries for mugs.
3. Promote with branded practicality.

Bathing Ape Mug Design Sample

Take for example this mug. With no branding it is a plain looking mug which realistically is quite unappealing. If you were at a conference you may even walk past it without even seeing it.

However once you personalise your graphics and colour onto them, even if it is just a simple logo like the example below then this mug becomes something a lot more special.

If you have a bit of brand name power or a bit of creativity you can even change a simple mug into not just something appealing but downright desirable. Take for example cutting edge designer brand A BATHING APE (outside of Gen Y and some Gen X'ers not too many people have heard of this brand but they are movers and shakers in the fashion world) and their camo coloured mug. It is basically the same mug as above but retails at $24. Rip-off? certainly not, many look at the range of Bathing Ape creations as works of modern art. This mug is no different and it complements the brands lifestyle. To some this is terrific value to access the brands design through an original product.

Custom Mug Design Tips

Encouraging creativity and innovation in designing promotional mugs is essential, given their popularity as promotional items. In this section, we will discuss the ways to enhance your custom mugs with design.

• Choose the right mug type: There are hundreds of different types of mugs available on the market – ceramic, glass, metal, plastic, and more. Consider the recipient of the mug when choosing the type – will they be using it at home or at work? Is it for hot or cold beverages?
• Play with colours: Incorporating colours not only adds personality but also makes the mug stand out. Think of the branding colours of your company and use them in the designs to create cohesion.
• Go for bold designs: Utilise bold, eye-catching designs to get your message across. Avoid cluttering and stick to simple yet impactful designs to make sure your message is easily understood.
• Add a personal touch: Personalisation is what makes a mug special. You can put a customer or client's name, your company's name, a special message, or a funny tagline on the mug to make it unique and more engaging.
• Don’t forget the packaging: Finally, consider the presentation of your personalised mugs. Packaging can make a difference in elevating the perceived appeal of your promotional products.

Top Industries for Promotional Mugs

In this section, we will identify the top industries for promoting custom mugs and why this product suits that sector.

• Hospitality and Catering: Custom mugs are popular promotional items in the hospitality and catering industry. Hotels can offer guests branded mugs as memorabilia for their stay, while restaurants can offer them as a gift with purchase.
• Education sector: Custom mugs provide an opportunity to promote universities, schools, and colleges. They’re perfect for alumni events, conferences, and as souvenirs.
• Health and wellness: Custom mugs are a great promotional product for gyms, spas, and wellness clinics. They can offer branded water bottles or mugs to clients as a gesture of appreciation.
• Tradeshows and conferences: Businesses participate in tradeshows and conferences to promote their products/services while networking with other professionals. Custom mugs are the perfect tool for promoting the business brand with attendees, and allows them to make an impression.

Takeaway

Promoting your business by using custom mugs is an effective method that adds personality and practicality in any marketing strategy. The design you choose can either make or break the theme you want to portray. When picking a design or image, your brand's image should come to mind. Remember to keep the design simple yet impactful and try to stick to your brand colours. Personalization is what sets your mug apart from generic ones businesses can print at bulk. And finally, consider the right packaging for your mug, as it is the first thing people see even before the mug. Using these tips will ensure that your custom mug stands out in the minds of customers, and becomes a promotional hit that lasts longer in the memory.