On February 10th, the day is officially known as National Umbrella Day in America. However, we see no reason why we should not also celebrate that day here in Australia.Â
Personalised Umbrellas Are Taken for Granted
There are a few products in life we take for granted. A ballpoint pen is one, and a promotional product like an umbrella is another. If it rains, we search for custom casual umbrellas. The thought and action come automatically with little consideration or processing for alternate options. The umbrella is possibly one of the most brilliant inventions of all time, a universal object that individuals from any background can use and appreciate.
The History and Evolution of the Umbrella
While most of us know the umbrella as a rain shield, its origins are far more diverse. The first umbrellas were actually designed for protection from the sun in ancient Egypt, almost 4,000 years ago. Made from palm leaves and feathers, these were status symbols rather than practical tools. In ancient China, the first waterproof umbrellas emerged, coated with lacquer and wax. This idea gradually spread across the globe, morphing into the rain umbrellas we are familiar with today.
National Umbrella Day
On February the 10th, the day is officially known as the National Umbrella Day in America. However, I see no reason, why we should not also celebrate that day here in Australia. To commemorate the day, you are encouraged to purchase a new umbrella and post it on social media using the hashtag: #NationalUmbrellaDay.
Buy Your Promotional Umbrella for Your Next Event
The use of umbrellas as promotional products is an effective marketing strategy. Not only do they serve a practical purpose, but these days more and more people are looking for customized items that stand out from the rest. Promotional umbrellas can be printed with logos or special designs to increase brand visibility and make them a talking point when used in public places.
With so many different styles, sizes, colors, and materials available to choose from, there’s sure to be something for everyone whether your target audience is corporate clients or leisure seekers. What’s more; since most people don’t need multiple umbrellas during their lifespan, this makes it easy for companies to create long-lasting brand relationships with customers year after year by gifting them personalized umbrellas each time they purchase goods or services.
Popular Types of Custom Branded Umbrellas and Their Uses
Over my years in selling promotional umbrellas, I have noticed that Australian purchases tend to fall into two categories:
- Giant Golf Sized Umbrellas
- Tiny Compact Sized Umbrellas
Mid-sized umbrellas are popular, but nowhere near as popular as super big ones, and super small ones.
Other Uses for Personalised Umbrellas
Umbrellas are not merely for rain. There are many other uses for umbrellas such as:
- Protecting you from the Sun
- For use in professional photographs. Photographers use umbrellas strategically to bounce light into various directions to create amazing visuals.
- As decorative items for home, retail, or office decor
- As props for use during events, such as weddings
Umbrella Trivia
Did you know that variations of objects that resemble umbrellas have been found in ancient monuments in Egypt, Greece, and China? These early versions were primarily used by the royalty and the wealthy to provide shade from the sun, underscoring the umbrella’s role as a symbol of power and prestige.
Celebrating Umbrella Innovations
Today’s umbrellas incorporate a variety of modern technologies such as UV protection, wind resistance, and even smart features like GPS locators, automatic opening and closing mechanisms, and built-in weather forecasts. Exploring these innovations can give you a glimpse into the future of this seemingly simple yet profoundly impactful invention.
So this National Umbrella Day, why not delve a little deeper into the world of umbrellas? Whether it’s enhancing your brand visibility with a custom-printed umbrella or simply appreciating this incredible invention, there’s much to explore and celebrate!
