We've discussed the Starbucks coffee chain trying their hand at different kinds of promotional merchandise, but one area they really have made their own is the realm of disposable coffee cups. Each year, Starbucks releases new disposable cup designs just in time for the Christmas holiday season in the US. This year is no different, save for the fact that they've also included a limited edition reusable Starbucks cup in the promotion too!

Promotional Coffee Cups for Christmas

These days you'll find that disposable cups are well and truly on their way out and promotional coffee cups are the new norm. Starbucks, clearly noticing the writing on the wall, have opted this year to include a special reusable cup in their range of seasonal holiday drink holders. While next year I'm sure coffee drinkers would love to see more design options, the "Mery Coffee" design in red/green/white is already proving a huge hit among US consumers with stocks already running low in some stores.

Why Is This So Important?

Reusable cups are becoming more popular as awareness of the potential risks posed by single-use items grows. They can help reduce plastic waste and pollution, support an environmentally conscious lifestyle, and even save money in the long run. While traditional disposable cups may seem convenient for a one-time use or on-the-go situation, reusable cups should be considered in certain circumstances to reduce environmental impacts.

Using reusable cups is important because it prevents waste generated from frequent purchases of disposable items. For example, each year over 100 billion single-use coffee cups filled with hot liquids are thrown away globally.

Since paper hot cup production usually involves deforestation, using a reusable cup eliminates this negative aspect of disposable products. These benefits extend beyond just avoiding paper cup use; since rejecting nonessential disposables has ripple effects through all stages of their production – manufacturing and transport included – switching to reusables will lead to fewer resources being used throughout the entire life cycle of these mugs.

Disposable cups make up a huge amount of the landfill that gets disposed of daily in big US cities. The fact that Starbucks is not only embracing reusable options, but incorporating into one of its largest promotional campaigns of the year undoubtedly bodes well for the future of logo printed reusable cups at the company. Starbucks has been a little slower on the uptake with this method of promotion however, as here at Cubic our reusable cups have been best-sellers for years!

What do you think? Is the limited edition reusable cup a welcome change to the seasonal Starbucks coffee cups? Let us know on social media!

Details spotted here: https://twitter.com/Starbucks/status/1192048986321850368