When it comes to promotional headwear, it might not come as a surprise to learn that our extensive range of custom baseball caps is some of the most popular products on our website. But the baseball cap's cousin, the snapback, is easily a close runner-up. What makes the promotional snapback such a unique product? Well, it's all about the style...


  1. Snapbacks are popular in street fashion.
  2. Logo decoration on various parts.
  3. Consider them events and advertising.


Promotional Snapback Side

Baseball Cap and Snapback: Difference

Logo decorated baseball caps were the original cap style, designed with a curved peak to keep the sun out of baseball players' eyes during the 1800's. Often these caps would be fitted to a player's exact head size, but between play, adjustable caps that could fit any head sizes were utilised. These adjustable caps would come to inspire the snapback cap, a cap with a flat brim and a plastic adjustable strap that "snapped" into place at the back.

Custom Snapback back  Branded Snapback Chilling

Because standard baseball caps are usually fitted, they're a little more expensive than the snapback. Through the 1980's, 90's, and 00's young urban dwellers appreciated the affordability and the flat peak found in the snapback, which led to it becoming a favourite style with young people. Snapbacks have also enjoyed ongoing popularity thanks to their use by hip-hop, rap, and sports stars in a variety of promotional campaigns, music videos, and performances.

Snapbacks: A Streetwear Staple

Promotional snapback caps are incredibly popular in modern street fashion thanks to artists like Kanye wearing them on the international stage. What makes snapbacks such a great fashion option is that they can be logo decorated on the front, peak, sides, and even the back meaning if you want to advertise your brand you've got a lot of options.

snapback promotional model snapback branded kanye

So while baseball caps started out (and continue) as part of a formal uniform, the cheeky casual snapback is the cap that manages to turn heads in almost any scenario you can think of. So if you're considering caps for your next event, see what snapback options we have available as well as the traditional fitted baseball cap style -- there's an option out there for everyone. 

Snapbacks for Modern Street Fashion

Snapbacks have become a staple in modern street fashion, thanks in part to their popularity among hip-hop and rap artists. Here are five things to know about the role of snapbacks in modern street fashion:

  • Snapbacks are often worn backwards or sideways. This is a popular style among young people and adds to the casual, laid-back look of snapbacks.
  • They are often paired with other streetwear items, such as hoodies, graphic tees, and sneakers. This creates a cohesive look that is popular among young people.
  • They are often logos decorated with the brand or artist's name. This serves as a form of self-promotion and helps to build brand recognition.
  • They are often used as a fashion statement rather than just a functional item. This is because snapbacks offer a unique look that can help to set the wearer apart from others.
  • Snapbacks are often limited edition or rare, which adds to their appeal among collectors and fashion enthusiasts.

Final Thoughts

In conclusion, promotional headwear is a popular choice for events and advertising, and custom baseball caps and snapbacks are two of the most popular options. While baseball caps have a more formal and traditional feel, snapbacks have become a staple in modern street fashion and are often used for self-promotion. Snapbacks offer a unique look and can be logo decorated on various parts of the cap. They are often worn backwards or sideways and paired with other streetwear items. Whether you prefer the classic look of a baseball cap or the trendy style of a snapback, there is an option out there for everyone. So, consider adding custom headwear to your next event or advertising campaign and see the positive impact it can have on your brand.

Details first spotted here: https://www.madestatusclothing.com/blogs/news/a-brief-history-of-the-snapback