We ourselves are predominantly a Business 2 Business (some might say Business 2 Government) company. As most of our sales (around 96%) are to corporates who require branded merchandise anything from promotional t shirts to corporate bags for events or initiatives. More than anyone else we realise the absolute importance of using promotional gifts in our day to day marketing. Why? Well if you are a B2B company you would know that one of the biggest challenges for us is to reach all our potential clients in a timely manner. This is where promotional gifts help immensely by providing your potential customer with on going exposure and reminders of you, your company and your service.
- Promotional products increase brand visibility, leading to better client retention and differentiation in competitive markets.
- Offering promotional items at events helps generate leads and attract potential clients while providing cost-effective marketing.
- Automating databases and nurturing relationships are crucial for B2B companies with long sales cycles.
The power of this exposure can not be under estimated. Australia is a global economy and whichever field you are in regardless of our Niche it may be there are competitors snapping at your heels. So you need this constant reminder to that customer through subtle means that only a well branded corporate gift can provide weather it be a simple pen or a promotional flash drive or a corporate umbrella.
One idea I have for keeping tabs and keeping upto date in a timely manner to follow up leads is to automate your data base and define processes and action timelines. Simple steps such as:
- Segmenting your Database by Behaviour
- Ranking your prospective customer
By doing so will give you better insight to help you provide more targeted and better individual customer service. Also above all else – Nurture Nurture & Nurture – Why? Well we unlike consumers require a much much longer sale cyles. In fact some of our clients come back to us almost 1.5 years after an initial quote is supplied.
Why Promotional Products?
B2B (business-to-business) companies can benefit significantly from using promotional products as part of their marketing strategy. Here are some reasons why promotional products are essential for B2B companies:
- Brand awareness and recognition: Promotional items featuring a company’s logo or branding help increase brand visibility. When recipients use these products, they become walking advertisements for the brand, spreading awareness among their colleagues, clients, and other business contacts.
- Customer loyalty and retention: High-quality promotional products can leave a lasting impression on existing clients, making them more likely to continue doing business with the company. These items can serve as a token of appreciation and help strengthen the relationship between the client and the B2B company.
- Lead generation: Offering promotional items at trade shows, conferences, and other events can attract potential clients and generate new leads. People are more likely to visit a booth or engage in conversation if they receive something valuable in return.
- Cost-effective marketing: Compared to other forms of advertising, promotional products can be relatively inexpensive while still providing long-term exposure. They have a lower cost per impression, making them an affordable option for small and medium-sized businesses looking to maximize their marketing budget.
- Positive association: Well-designed and useful promotional items can create a positive association with the company, improving its reputation and perception among clients and prospects. This positive image can lead to increased trust and a higher likelihood of doing business together.
- Differentiation: In a competitive market, promotional products can help B2B companies stand out from their competitors. Unique and creative items can make a company more memorable, giving it an edge when clients are considering which business to work with.
B2B companies, including those targeting government clients, benefit greatly from promotional products as they enhance brand awareness, foster customer loyalty, and generate leads. By automating their database and nurturing relationships, these companies can effectively manage long sales cycles and stay ahead of competitors. Promotional products can be a valuable tool for B2B companies, helping them increase brand awareness, generate leads, foster customer loyalty, and differentiate themselves from competitors. By investing in high-quality, useful items, B2B companies can create a positive impression and maximize the effectiveness of their marketing efforts.
