Here is another excellent example of promotional merchandise, created just for kids. This particular effort is from a burger chain in America. They have created a range of rather cute apparel range amongst other items aimed specifically at children. Check them out, and let me know what you think.

Merchandise for the Young

Promotional products for young people has always been a fabulous way to market and reach out to your fans and guests. Parents will love the fact that the merchandise on offer is useful, and the kids will love the designs, provided that a bit of thought had gone into it.

This particular effort by a burger chain called Portillos is worthy of mention. Check out the excellent products available. Diners can purchase these, as well, they can be purchased separately online as well.

Goods on Offer

So what type of products are on offer? Let's start by listing them out by age group.

1. A Baby Bib
2. A Dummy (better known as a pacifier)
3. Promotional kids tees (these are unique because they feature, burgers, shakes and fries) .... (basically all my favourite foods)
4. Long-sleeved tee shirts, which feature more or less the same designs as short-sleeved tee shirts.
5. A zipped hoodie. Which features an incredible full-colour custom print. The full-colour print is featured across the entire front surface and runs across the arms as well.
6. A tee-shirt with a chocolate cake on it. Enough said!
7. A baby top and bottom combination set.
8. A sheet of custom stickers. Because, as children, stickers are always in short supply.

Minimalist and Bold Loud Branding

The cool thing about the effort by Portillo to create this set of merchandise is the fact that they have done minimalist designs on some products, such as the baby dummy, and the chocolate cake tee shirt.

On other merchandise items, though, they have created designs with a maximum visual impact. Take, for example, the full colour printed zipped hoodies. From my knowledge of branding onto garments, that is a terrific effort. You see branding full colour is difficult already, but this garment seems to take it to the next level with the following features:

1. Banding that goes across seams and across the Zip area
2. Continuous branding that goes from one half of the garment to the other half. This requires careful matching and printing.
3. Continuous branding that spans from the left arm, to the body, and over to the right arm.

Regardless if you know anything about branding, you have to admit, this is very special looking and unlikely most types of printing you may have seen in the past.

The Importance of Kid's Merchandise

Let's talk about why creating merchandise for kids is a brilliant marketing move. It not only makes the little ones feel like rockstars, but it also leaves an unforgettable impression on both the kiddos and their folks.

Designing for Children

When designing promotional items for children, we need to think about what they'll fancy while keeping in mind parents' concerns too. Brightly-coloured designs with playful elements are the go-to, but remember – functionality should never be compromised!

Branding Done Right: Embellishing on Minimalism

We've got to give a shoutout to Portillo's fabulous range of kid's merch - they've nailed their "minimalist" branding strategy that still packs a punch. While some products boast full-colour graphic prints across seams & zips areas with continuous branding spreading over sleeves; simple yet appealing designs like chocolate cake tees or baby dummies illustrate how impactful minimalism can be in increasing revenue figures.

Images are first seen on the website: https://www.portillos.com/index-shop-and-ship.html