It's January which means that here in Australia things are really starting to heat up. Whether you're in a humid coastal region or a blisteringly dry town in the centre of the country, there can be no doubt that any little bit helps when it comes to keeping cool. This is why our range of promotional beach towels are some of the most popular products in the new year; Aussie marketers see the value in keeping cool over summer.

The Use of Towels in Different Activities

Towels are a necessary accessory for beach and workout activities as they provide a number of important benefits. Towels help to keep your skin and body clean and free of dirt and sweat. They also provide comfort and warmth to the body and can be used to dry off after swimming or exercising. Towels can also help to protect skin from the sun's harmful UV rays.

Lastly, towels are essential for hygiene purposes. After a day at the beach or a workout session, a towel can help to remove sand, sweat, and body oils that build up over time. Towels also provide a sense of comfort and help to reduce stress and anxiety by providing a calming and soothing effect. In conclusion, towels are an essential accessory for beach and workout activities as they provide a number of important benefits.

But how do these great value summer goodies work? Well, it all comes down to some very simple science...

Keeping Cool With Your Custom Fitness Towel

First of all, you need to unpackage your towel and then wet the cloth under your cold water tap. You can also soak it in ice water; the goal is to get even distribution over the towel. Once this is done you wring the towel out, removing the excess water. You can then wrap the promotional sports towels around your neck, head, or wherever else you need to cool down. The goal is to help lower your core temperature, and if prepared properly, the towels provide a fantastic chilling effect thanks to the concept of evaporative cooling.

Evaporative Cooling and Branded Towels

If the moisture is spread evenly throughout your towel, you get a well-circulated cooling effect on your skin as the water is gradually slowly evaporated into the air. The key to executing this is the specially developed fabric which allows for even absorption and evaporation. There are no chemicals involved so this means your logo towel can be used again and again and again. Just hand-wash your custom towels gently every so often to keep them free of any sweat smells. Are you starting to see why Aussies love these towels?

Best of all, Cubic Promote brands each ing towel with your logo design so you can hand them out at your summer sporting events, business expos, or university functions. For January 2019 only we're also running a promotional special on these towels that gives you discounted delivery on bulk orders.