There's nothing quite like opening a gift and being surprised by a beautiful aroma the moment you open the package. While items like custom branded candles and reed diffusers are generally thought of as the types of items you buy in shops, here at Cubic Promote we've had an increase in demand for businesses seeking promotional gifts that are just that bit different from the norm. So today let's take a look at some of these goodies and what exactly makes them smell so good!

1. Enhance gifts with aromatherapy.
2. Benefit from mood enhancement and differentiation.
3. Choose appropriate scents for relevance.

Fragrant Custom Products for Staff and Clients

We all want our homes and offices to smell pleasant, especially while a lot of us are still working from relatively isolated environments. That's why giving your staff and clients custom branded gifts that boast thoughtful, pleasant scents are such a great idea in 2020. Soothing smells can help boost an individual's mood and science has long connected our sense of smell with our memory, so why not give a gift that will make people feel better during such a tough year?

• Promotional Reed Diffusers: A great way to disperse some choice aromas throughout a room without needing an open flame (as with candles). Branding also looks fantastic on personalised reed diffusers as we will add it as a label directly on the bottle. Very stylish!
• Bulk Aromatic Room Sprays: If you'd prefer something you can just spray whenever you need an aromatic pick-me-up then these luscious room sprays make great branded giveaway ideas. Slip them into a gift bag and use them as party favours.
• Mason Jar Candles With Logo: If you'd like a more traditional household item then you can't beat our vanilla-scented mason jar candles. Personalised in bulk these are excellent gifts for co-workers or as part of a wedding display.
• Electronic Diffuser Gifts: These electronic diffusers will heat up and help to release a steady, soothing smell throughout a room. These items are a little more expensive than the others on the list but they are ideal for staff rewards or event prizes.

Aromatherapy Promotional Gift Benefits

Enhancing your promotional gifts with aromatherapy can have a multitude of benefits for both the recipients and your brand. Here are some reasons why incorporating aromatherapy in your promotional gifts is a great idea:

• Mood Enhancement: Pleasant scents have the power to uplift moods and create positive emotions. Aromatherapy has been linked to reducing stress, anxiety, and depression, making it an ideal addition to your promotional products.
• Brand Association: By associating your brand with pleasant scents, you create a positive and memorable experience for recipients. The next time they encounter a similar scent, they will be reminded of your company, reinforcing brand recognition and loyalty.
• Increased Relaxation: Aromatherapy can help create a relaxed and calming ambiance, whether it's in the office or at home. Promotional gifts that promote relaxation can be highly appreciated and utilised by your staff and clients, promoting well-being and productivity.
• Differentiation: In a sea of promotional products, incorporating aromatherapy sets your gifts apart from the rest. It adds a sensory element that engages recipients on a deeper level and leaves a lasting impression.

How To Choose

Selecting the appropriate fragrance for your promotional gifts is crucial to achieving the desired impact. Here are some factors to consider when choosing the right scent:

• Target Audience: Understand the preferences of your target audience. Consider their demographics, cultural background, and personal tastes. For example, a floral fragrance might be more appealing to a female audience, while citrus notes might be favoured by a broader demographic.
• Brand Identity: Align the fragrance with your brand identity. Consider the emotions and values you want to evoke. A sports brand may opt for energising scents like mint or eucalyptus, while a luxury brand may choose more sophisticated fragrances like lavender or sandalwood.
• Seasonal Appeal: Take advantage of the different seasons to enhance the relevance of your promotional gifts. For example, fresh and fruity scents work well during summer, while warm and cosy scents may be more appropriate for the winter months.
• Complementary Themes: Coordinate the fragrance with the overall theme or purpose of your promotional gifts. If you're promoting relaxation, lavender or chamomile could be suitable choices. If it's a springtime event, a floral fragrance like rose or jasmine could be a great fit.

Conclusion

Summing up, incorporating pleasing fragrances in your promotional gifts can create a memorable and positive experience for your staff and clients. Aromatherapy offers numerous benefits, including mood enhancement, brand association, relaxation, and differentiation. By carefully choosing the right fragrance, you can further enhance the impact of your promotional gifts.

Contact our sales team at Cubic Promote to discover our selection of promotional gifts with delightful fragrances. Let us help you create a sensory experience that will leave a lasting impression on your recipients.