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As CEO of Cubic Promote, I spend a lot of time thinking about where our industry is headed. Promotional products are no longer “just merch.” They’re part of a brand strategy, ESG reporting, and how businesses demonstrate their values. That’s why I invited Ciara Brennan, Sustainability Manager at the Australian Promotional Products Association (APPA), onto the podcast — to talk…

When a client calls in a panic because their event is tomorrow and their branded items haven’t been ordered yet, we don’t panic with them. We act. At Cubic Promote, we’ve built an entire operational framework around fast-turnaround promotional products, designed to help businesses meet last-minute deadlines without sacrificing quality or professionalism. This isn’t marketing talk — it’s a system refined over years of…