Did you just purchase a promotional tee shirt? Or perhaps you are merely browsing for a shirt that you can wear on the weekends or at work. Other than the style and colour of the shirt, what you should be looking for is the quality of the garment. You may be asking, how do I check for quality? Well read on and find out how!

 

  1. Choose garments that match your audience.
  2. Ensure lasting impression with branding.
  3. Focus on quality and follow-up.

 

matching fabric patterns

Quality Garments

One thing about garments is that the price paid generally does reflect the quality of the garment. Basic economics come in play when it comes to sweaters, hoodies, polos and shirts. The more expensive the item is, chances are they are better in quality.

In the promotional garment industry (and in general), many people mistake quality as being the thickness of material. This may not always be the case. Having fabric that is heavy and thick does not mean that the garment is high in quality.

Good quality garments, mean that they will look great for a longer time. Most garments you see look somewhat the same when brand new. The real test comes when the garment is worn a few times and washed a few times. Better quality garments tend to retain their new look for longer. Things like colour, creasing, shrinkage all play a part in your perception of quality.

Easy Tips to Detect Quality

Here are some easy steps to detect quality.

  • Tip 1: Tug fabric between seams. If there are large gaps then the garment is generally low in quality.

tugg between seems

  • Tip 2: Make sure the threads are all the same colour inside and outside.

amke sure thread is all same colour

  • Tip 3: If attention is paid to the details, then generally the garment is high in quality. Check the button holes! If these are well stitched then you are in luck.

button hole reinforcement

  • Tip 4: Line up pattern colours when pieces overlap. If they do not line up, then chances are the garment is low in quality. Therefore this is bad in quality:

patters do not match

However, this shirt below is good in quality:

matching fabric patterns

Selecting the Perfect Brand Apparel

Choosing the right garment for your brand is critical to ensuring that your promotional products are well-received by your customers. Here are some tips to help you choose the right garment for your brand:

  • Consider your audience: Think about the demographics of your target audience and choose a garment that will appeal to them. For example, trendy t-shirts may be more appropriate for a younger audience, while promotional polo shirts may be better suited for an older demographic.
  • Think about the occasion: Consider the occasion for which the garment will be worn. If it's for a corporate event, a dress shirt or blazer may be more appropriate. If it's for a casual event, a t-shirt or hoodie may be a better option.
  • Look at the garment's features: Consider the features of the garment, such as its material, color, and style. Make sure that these features align with your brand and the message you want to convey.
    Consider the season: Think about the season in which the garment will be worn. Personalised hoodies may be great for winter, but not so much for summer. Consider the climate and the time of year when choosing your promotional products.

Ensure a Lasting Impression

Once you've chosen the right garment for your brand, it's important to ensure that it leaves a lasting impression on your customers. Here are some tips to help you achieve this:

  • Focus on quality: As we've mentioned, garment quality is critical to making a lasting impression. Choose high-quality materials and ensure that the garment is well-constructed.
  • Add your branding: Make sure that your branding is prominently displayed on the garment. This will help to reinforce your brand message and ensure that your customers remember your company.
  • Offer a variety of sizes: Make sure that you offer a variety of sizes to accommodate different body types. This will help to ensure that everyone feels comfortable in your promotional products.
  • Use attractive packaging: Consider using attractive packaging to present your promotional products. This will help to create a positive first impression and make your customers feel valued.
  • Follow up: After the event or occasion, follow up with your customers to see how they liked the promotional products. This will show that you value their opinion and help to reinforce your brand message.

Takeaway

When it comes to promotional products, quality and branding are key. By choosing the right garment for your brand and ensuring that it leaves a lasting impression, you can create a positive association between your company and your customers. Remember to consider your audience, the occasion, and the garment's features when choosing your promotional products. And don't forget to focus on quality, add your branding, offer a variety of sizes, use attractive packaging, and follow up with your customers. By following these tips, you can be confident that your promotional products will be of the highest quality and will represent your brand well.

Article first seen on website: https://www.buzzfeed.com/alisoncaporimo/clothing-quality-clues?utm_term=.nn3ql10KR#.miK2aZPW8