Hoodies make fantastic promotional gifts for a variety of industries because, well, what's more comfortable than a hoodie when the cold weather starts to bite? Today on the Cubic Promote blog we're going to be looking at why promotional hoodies make sense as branded merchandise in 2021.


  1. Hoodies: Comfortable, versatile, and cost-effective.
  2. Zip-ups vs. pullovers: Design options matter.
  3. Hoodies: Visible branding with long-lasting impact.


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Branded Hoodies as Marketing Merchandise

Hoodies are a popular piece of promotional clothing for organisations as diverse as sports teams, schools, corporate businesses, indie artist collectives, influencer teams, and more. What makes hoodies so different from other clothing available to use in promotions? Well, hoodies are wearable in a lot of different scenarios. A hoodie might be great custom loungewear at home, but also perfectly suitable for going to the gym, the shops, or even out with friends in too.


Hoodies also offer a very large branding area on both front and back, ensuring that any message you have is received loud and clear by wearers and passers-by alike. Hoodies are also wearable through most seasons, depending on the temperatures, and are often the first choice when things start getting chilly in the mornings. Finally, hoodies are cost-effective marketing merchandise that last a long time when cared for properly.

zipup promotional hoodies pullover promotional hoodie

Zip-Ups vs. Pullovers

So now we know why hoodies are such a great option for getting your brand noticed, it is time to consider the differences between the two most popular styles of hoodies, zip-ups and pullovers. A zip-up is a hoodie that features a large zipper running down the front, from top to bottom. To put a zip-up hoodie on, you simply unzip the front and slip it on one arm at a time. A pullover hoodie doesn't have an opening on the front and instead must be pulled over the head in order to be worn.


Zip-up hoodies are easier to get on, but the major trade off with this style is that you can't have a large design over the front of the hoodie (as it is interrupted by the zipper). The pullover, while a bit more cumbersome to put on, offers an unbroken branding area at the front and this means you can have a large print featuring your logo or photograph smack bang in the middle of the hoodie's prime print position. Pricing for both is similar, though the pullovers tend to have a slightly cheaper base price owing to the cost of installing a zipper on the zip-ups.

Versatility of Hoodies as Marketing Merchandise

Hoodies offer unparalleled versatility when it comes to promotional clothing. Here are some key points to consider:

  • Suitable for various scenarios: Hoodies are not just for loungewear; they can be worn to the gym, while running errands, or even for a casual hangout with friends. Their versatility allows your brand to reach a wider audience in different settings.
  • Ample branding space: With a large branding area on both the front and back, hoodies provide excellent visibility for your message or logo. Whether it's a catchy slogan or a striking design, it will be clearly seen by both the wearer and those passing by, increasing brand recognition.
  • Long-lasting impact: Hoodies are designed to withstand regular wear and tear, ensuring that your branding remains visible for an extended period. When cared for properly, they can become valuable wardrobe staples, keeping your brand in the spotlight for years to come.
  • Cost-effective marketing tool: Promotional hoodies offer a cost-effective solution for your marketing needs. Compared to other promotional items, hoodies provide a higher perceived value, making them an attractive gift for customers or employees without breaking your budget.


So there you have it! Promotional hoodies are a fantastic choice for your marketing needs. With their versatility, ample branding space, long-lasting impact, and cost-effectiveness, they are a surefire way to get your brand noticed. 


If you're keen to learn more about hoodies or any of our comfy loungewear then speak to the team at Cubic Promote today via email, phone or livechat. We can provide you with tailored bulk pricing, virtual artwork mockups, and samples to meet your needs. Make hoodies the focus of your next marketing campaign with the team at Cubic Promote.