Promotional Products With Logo: 5 Australian Favourites

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Promotional products are a great way to promote your brand, and they have been used for decades to increase brand awareness. These items can be anything from pens to hats to tote bags, and they all have one thing in common – they feature your company’s logo.

Key Takeaway

  • Promotional products are a great way to promote your brand and increase brand awareness.
  • Custom tote bags, promotional pens, branded water bottles, customised USB drives and personalised keychains are popular promotional items in Australia.
  • When selecting promotional products for your business, consider the target audience, brand values and practicality of the item.

White Tumbler and Blue Tote Bag

Top 5 Promotional Products Loved By Australians

In Australia, there are many promotional products that are popular with businesses of all sizes. Here are five of the most popular:

Custom Tote Bags

Custom tote bags are a favourite among Australian businesses because they are practical and stylish. They can be used as shopping bags, gym bags, or even as an everyday handbag. When your customers use your branded tote bag, they will be promoting your business wherever they go.

Promotional Pens

Pens are a classic promotional product that never goes out of style. They are affordable and useful, making them a perfect giveaway item at trade shows or events. Plus, everyone needs a pen!

Branded Water Bottles

In the age of sustainability, reusable branded water bottles are becoming a must-have promotional item in Australia. Show your customers you care about their environmental impact – and yours! Give away personalized water bottles with your business logo to stay front of mind while also doing something good for Mother Nature.

Customised USB Drives

As technology continues to evolve, customised USB drives have become a popular promotional item in Australia. They can be preloaded with information about your company or products, making them an excellent tool for sales teams or as giveaways at trade shows.

Personalised Keychains

Personalised keychains may seem like a small promotional item, but they can make a big impact on your customers’ daily lives. Every time they reach for their keys, they will see your company’s logo and remember the positive experience they had with your business.

Overall, there are countless promotional products available in Australia that can help boost brand awareness and promote customer loyalty. By choosing items that align with your brand values and resonate with your target audience, you can create a successful marketing campaign that will help grow your business. When selecting promotional products for your business it is important to consider the following factors:

  • Target Audience: Who is likely to receive the product? What kind of message do you want to convey?
  • Brand Values: What messages do you want associated with the product? How does it align with what you stand for?
  • Practicality: Will the product actually get used? Is it something that people would want?

By taking these factors into account when choosing promotional products for your business you'll ensure maximum ROI from each product distributed.


Promotional products continue to be an effective way of promoting businesses across industries in Australia regardless of size or budget constraints. From custom tote bags to personalised keychains there's something for every type of business looking for ways to increase brand visibility among target audiences. So why not take advantage of this powerful marketing tool today?


Author Profile: Jasmine

Jasmine is the head of Cubic Promote's accounts department and has 14 years of experience in the promotional product industry. Because Jasmine's expertise is with the financial end of things she is an expert on budget-friendly campaigns and large scale promotions requiring additional logistics. Visit her on LinkedIn.

Cubic Promote 1300 858 288 Cubic Promote Online ensures fast delivery & offers affordable promotional products, gifts, & merchandise in Australia. Shop now! Call 1300858288 for more info.