Brand Promotion Using Custom Promotional Products

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Want to increase brand recognition, loyalty, and engagement? Custom promotional items are the way to go. There’s nothing like a cool product with your brand name on it to get people talking about your business. Plus, once you have people hooked on a product, they’ll be more likely to engage with your other offerings. Read on to learn why custom products are so powerful and how you can use them for successful brand promotion.

red ceramic mug

What Makes Promotional Products So Powerful?

Promotional products have the power to engage audiences in unique ways. They give you the opportunity to speak directly with existing and potential customers—and even influencers—in a meaningful way that will make an impact. They also create a strong connection between your brand and the user, which can result in increased loyalty. And when people see others using these products, it helps bring attention directly to your brand, leading to increased visibility and more word-of-mouth marketing.

Choosing The Right Custom Product For Your Brand Promotion

It can be hard deciding what type of product will work best for your brand promotion campaign. Think about what makes sense for who you are as a company and who your target audience is. Consider creating something practical that people will actually want or use regularly (think mugs or t-shirts). You could also try something unexpected that reflects the personality of your brand—like an activity book or colouring book! Make sure whatever you choose fits in with the overall look and feel of your branding too; this will help ensure consistency across all materials related to your campaign.

Product Placement & Distribution

Once you’ve chosen the right custom product for your campaign, it’s time to think about where and how you’re going to distribute it. You could hand out samples at events or send them out in the mail; or if you want something more low-cost, consider sharing digital versions via email or social media platforms like Instagram stories! Additionally, if there are influencers in your network that align with your brand values, don't be afraid to reach out and ask them if they'd be willing to collaborate by sending them some freebies! This can help expand awareness even further beyond just those who actively follow you online.


Custom promotional products can take any successful marketing strategy up a notch by engaging audiences in new ways - from handing out physical copies at events or conferences to creating digital versions for distribution online - custom products should always be part of a comprehensive marketing plan for any business looking to increase their visibility and reach new potential customers. If done correctly, custom products can become an integral part of any company's brand promotion toolkit! Now get creative – what kind of custom product would make sense for YOUR business? Get started today!

Author Profile: Yoshe Foy

Yoshe Foy

Yoshe is a Cubic Promote’s content manager and she has worked with promotional products for almost a decade. Yoshe is full of great product ideas, she knows what's new on the market and how to use promotional products to boost your brand visibility. Visit her on LinkedIn. or contact her via

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