Mailing out promotional items is the easiest way to distribute gifts to your clients or potential clients. Be wary though. Freight in Australia is extremely expensive. It is very easy to select low-cost promotional products, but end up with a delivery bill that is more expensive than the product themselves. With this in mind, here are our top seven promotional items for mail outs.

1. Mail-outs are cost-effective marketing strategies.
2. Choose items that align with your purpose.
3. Personalise your mail-out and follow up.

What is a Mail-Out?

A mail-out is a marketing strategy where promotional items are sent to clients or potential clients through the mail. This is a cost-effective way to distribute gifts and promote your business. Mail-outs can be used to introduce new products, thank clients for their business, or to generate new leads. Here are some key points to consider when planning a mail-out:

• Determine your target audience and choose promotional items that will appeal to them.
• Set a budget for your mail-out and choose items that fit within that budget.
• Consider the size and weight of the items you are mailing to ensure that shipping costs are reasonable.
• Personalise your mail-out by including a handwritten note or addressing the package directly to the recipient.
• Follow up with recipients after the mail-out to gauge their interest and promote further engagement.

Products that Mail-Out Flat

For mailing in Australia, the easiest way to reduce the cost of freight is to choose products that are quite flat. Here are our top 5 ideas.

• Promotional Sticky Notes: Sticky notes with 50pages or under are perfectly slim and compact. This makes them ideal for slipping and mailing them within envelopes. Sticky notes and post its are the best because no one will ever throw away an unused one.

•  Custom Stationery Pens, Rulers Highlighters: Everyone uses stationery. This versatility makes them perfect gifts for students, office workers, the elderly and everyone else.

• Branded Mousepads: It is true that all computer mice peripherals do not require a mousepad anymore. This does not stop the fact that a mousepad with a great design will always be appreciated. Besides almost all tabletop scratch marks caused by computer mice can be mitigated by a mousepad.

• Promotional Seed Packs: These are perfect eco gift. These seed pack sticks are tiny slim and compact. Choose your favourite style of seed from herbs, vegetables or fruit.

• Personalised Puzzles: We have tile puzzles that are perfect for mailing out. Kids and adults will love them.

• Customised Credit Card Mints: These are simply yum! Need i say more?

• Slimline key lights: A compact flashlight is handy for almost any situation.

How to Choose

Choosing the right promotional items for your mail-out can be challenging. You want to select items that are affordable, practical, and will leave a lasting impression on the recipient. Here are some factors to consider when choosing promotional items for your mail-out:

• Purpose: Consider the purpose of your mail-out and choose items that align with that purpose. For example, if you are introducing a new product, choose an item that is related to that product.
• Relevance: Choose items that are relevant to your target audience. For example, if you are targeting students, choose items that are useful for studying or schoolwork.
• Durability: Choose items that are durable and will last a long time. This will ensure that your brand remains top of mind for the recipient.
• Branding: Ensure that your branding is prominently displayed on the item. This will help to increase brand awareness and recognition.
• Uniqueness: Choose items that are unique and stand out from the crowd. This will make your mail-out more memorable and increase the chances of recipients engaging with your brand.

Final Thoughts

In conclusion, mail-outs are a great way to distribute promotional items and promote your business. By choosing the right items and personalizing your mail-out, you can make a lasting impression on your target audience. Remember to consider the purpose, relevance, durability, branding, and uniqueness of the items you choose to ensure the success of your mail-out campaign.