We're big fans of brand collaboration, particularly when they involve great charity work so how could we say no to checking out this awesome Spongebob Squarepants promotion? Everyone's favourite Krusty Krab employee has teamed up with the (RED) organisation, which uses the power of shopping to help raise money in the fight against AIDS. Unsurprisingly the resulting branded merchandise looks great and is, of course, all in the name of a great cause!
Promotional Tees With Great Charity Designs
What makes this campaign particularly interesting is that the promotional t-shirts being sold for this collaborative campaign boast very subtle designs, which goes against the usual branding seen for the Spongebob character (very bright colours, particularly yellows, pinks, blues, and greens). The resulting shirts are extremely modern in style and somewhat subtle, without losing the distinctive silhouette of Spongebob getting up to various cheerful antics.
This is a great idea to keep in mind for other charitable organisations looking at releasing their own t-shirts to help raise money or promote their work. If you use your identifiable logo or design and team it up with bold, fashionable colours, they're likely to catch the eye of consumers. Many of these Spongebob charity shirts, co-created with a variety of clothing brands such as Mossimo and Junk Food alongside (RED), have already sold out on Amazon owing to the sheer international demand!
Sizes available include adults and childrens sizes, as well as several different styles. While these shirts are part of a limited edition release, given the success of these logo printed charity shirts we don't doubt that Spongebob will be working with (RED) again before long.
First spotted here: http://kidscreen.com/2017/11/21/spongebob-inspires-red-collaboration/