Here in Australia we have a variety of instant noodle options, both local and imported, but in the US the premier noodle brand is Nissin who sell the famous "Cup Noodles" that offer hungry consumers a quick meal that hits the spot. But did you know that Nissin has also started producing logo branded merchandise for Cup Noodles fans? Today we're checking out some of the fun, noodle-y swag that is available and just how inspiring it actually can be for organisations looking to market their brand using promotional products.


  1. Boost brand exposure with logo merchandise.
  2. Forge connections with customised products.
  3. Build lasting brand recognition.


cup noodle branded t-shirts

Promotional Merchandise for Foodies

In 2021 it would seem that the trend of food companies reaching new audiences using eye-catching promotional products won't be dying down any time soon. Not only have Nissin launched an extensive range of Cup Noodles swag featuring their famous instant ramen, but they've also even started collaborating on branded items with Hello Kitty! Frankly, this is an impressive move, combining popular brands originally from Japan and launching merchandise directly into the English-speaking market. But what kind of promo swag can you expect from the Cup Noodles range as a whole?

cup noodle branded slippers cup noodle branded wrapping paper

Available Logo Printed Products

The Cup Noodles and Top Ramen products from Nissin have easily identifiable corporate colours and logo designs, which they have decided to make full use of in this range of unique custom products for noodle fans in the US and beyond. These include;


  • Logo Emblazoned T-Shirts
  • Logo Embroidered Snapback Caps
  • Custom Decorated Slippers
  • Promotional Plush Toys
  • Branded Backpacks
  • Logo Emblazoned Notebooks
  • Promotional Sweat Shirts
  • Customised Logo Socks
  • Unique Logo Wrapping Paper
  • Cup Noodles Costumes
  • and more!


Each of the items is a simple colour (such as red, yellow, or even white/black) with the Cup Noodles or Top Ramen logos added to them. The colours and styles in the range, with the exception of the kooky Hello Kitty swag, offer a very consistent colour palette so fans coordinating their streetwear will undoubtedly love this collection.

top ramen logo cap hello kitty cup noodle branded tee

The Power of Promotional Merchandise

Promotional merchandise has proven to be a powerful marketing tool, and the Cup Noodles swag serves as an excellent example of its effectiveness. Here are four key points to consider:

  • Increased Brand Exposure: By creating logo-branded merchandise, Nissin extends their brand exposure beyond the realms of the food industry. Every time someone wears a Cup Noodles t-shirt, carries a Cup Noodles backpack, or uses Cup Noodles wrapping paper, they become a walking advertisement, reaching new audiences and creating brand recognition.
  • Targeted Marketing: Nissin understands the importance of catering to their specific audience—noodle lovers. By offering a range of customised products, they establish a deeper connection with their target market, making fans feel proud to display their passion for Cup Noodles.
  • Emotional Connection: Promotional merchandise has the power to evoke emotions and build a sense of belonging among consumers. Cup Noodles fans can express their love for the brand by owning exclusive swag items, creating a community of like-minded individuals who share a common bond over their favourite instant noodles.
  • Long-lasting Impact: Unlike traditional marketing efforts that may be forgotten, promotional merchandise has a longer lifespan. A t-shirt or backpack can be used and seen by others repeatedly, generating ongoing brand exposure. This longevity ensures that the brand stays fresh in the minds of consumers.



Whether you're in the food business, snack production, or something entirely unrelated you're sure to find some inspiration in the Nissin Cup Noodles and Top Ramen merchandise available online. They combine popular streetwear styles with simple, modern logo decorations that will make you hungry for their products. If you're keen to get consumers interested in what you do then speak to the Cubic Promote team today for more information on how we can help you pick & produce a range of branded swag that consumers will love.


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