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Blog - Promotional Products Australia

To explore more articles by different authors, click on their names. For related topics, please browse through our blog categories.

Aiza Cruz
In Seasonal Promotions
26 March 2014

Promotional Advertising With Physical Products

It is no secret that reaching the audience that you would like with your advertising is getting harder and harder. The amount of innovation, effort and the sheer amount of saturation in advertising for a product or service has been increasing and it has gone to a point where if your advertising is not smart, witty or emotive then your…
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Aiza Cruz
In Industry Trends
24 March 2014

Corporate Branding Logos Fun Facts

For those who work in design, marketing or for people like us we know how powerful logos can be when it comes to marketing a product or service. A lot of powerful emotions and imagery can be conveyed with the right colours, the right shapes and the right proportions when it comes to logo designs. We thought we visit a…
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Aiza Cruz
In Branding Techniques
21 March 2014

Corporate Branding for Small Businesses

When you here the words Corporate Branding and identity, chances are the first thing that may come to your mind is big companies like Coca Cola or Facebook doing all sorts of fancy and creative things and in the process using buzzwords like "focus sessions, emotive response," The words corporate branding definitely is not something you may associate with a…
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Aiza Cruz
In Outdoors & Leisure
18 March 2014

The 4 Most Stylish Umbrellas For Any Occassion

It is a rainy Autumn month coming up. You love the rain, however this month is special as you have some amazing calendar dates and events lined up. Firstly you have that hot date in a week's time, on top of that you have that delightful cocktail evening party to attend at one of the best locations in town. To…
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Aiza Cruz
In Corporate Gifts
12 March 2014

Essential Promotional Items for Sales Team

Do you or your organisation have a group of sales people that are constantly out and about and on the road often? Well it is about time that you (and them) get re-warded. Afterall being on the road so often and meeting up with clients is definitely very hard work. Make the job of a sales person a lot easier…
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Aiza Cruz
In Branding Techniques
11 March 2014

Consistency: Key To Corporate Identity

Picture this - a business owner sits in their office, looking at their desk full of promotional items they’ve purchased. There are branded pens, tote bags, stress balls and even some custom USB sticks. But despite all the investment into these items, there is still that nagging feeling that something is missing. The problem? The lack of consistency in branding…
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Aiza Cruz
In Tradeshow Essentials
10 March 2014

Designer Corporate Business Cards

Your corporate merchandise can say volumes about who you are as a corporate or organization entity more than anything else. After all, people will literally make an opinion about you within seconds of seeing you. Therefore having the right image conveyed in the right way is extremely important as you want to get that all important first impression a positive…
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Aiza Cruz
In Event Planning
6 March 2014

Chanel Supermarket Themed Show and Merchandise

Now this has got to be one of the most fun posts we have done in a while. This is the Chanel runway show in the Paris Fashion Week and is touted as perhaps one of the most creative catwalk show ever. Which is mighty impressive considering some of the crazy over the top antics that some of these shows…
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Aiza Cruz
In Stationery & Pens
27 February 2014

Photo Fun With Custom Desktop Stationery

What do you do when you are at work and you are in between meetings and have a little time to kill? Well if you are German artist Bettina Guber, you get out your camera and you start transforming your work station into a tiny make believe world where all sorts of weird and wonderful things happen. Well Bettina is…
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Aiza Cruz
In Office & Tech
24 February 2014

Retro Custom Office Products In the Past

Nostalgic Tuesday. Things have moved on heaps in the past 10 to 20 years. If you are reading this in an office, then take a look around. If you are young enough you may notice a lot has changed in terms of corporate stationery and technology that used to be common place in the office but has now been replaced.…
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