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Blog - Promotional Products Australia

To explore more articles by different authors, click on their names. For related topics, please browse through our blog categories.

Katrina Salenga
In Marketing Tips
17 July 2025

Why Intellectual Property Protection Matters for Your Promotional Products: A Guide to Safeguarding Your Brand

(The preceding blog is not legal advice but a general overview of Intellectual Property.) Intellectual property (IP) protection is often overlooked, yet it stands as one of the most vital aspects of business development. In our latest podcast episode, we explored this crucial topic with Werrdan Khoury, Principal Solicitor at Daniel Jude Lawyers, a law firm specialising in intellectual property,…
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charles liu
In Client Case Studies
11 July 2025

Crafting Brand Loyalty: Promotional Ideas from Nissin Ramen Museum’s Merch

Around the world, we constantly see innovation in our industry that inspires. We use this blog to share with Australian businesses ideas on creating impactful promotional items and uniforms. Our recent visit to the Nissin Ramen Museum in Hong Kong revealed a treasure trove of merchandising strategies that translate perfectly to the promotional products industry, from quirky Hiyoko-chan co-branding to…
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Carlo Edpan
In Marketing Tips
9 July 2025

The Timing Trick Most Marketers Overlook (And Why It Works)

We all know the drill. November rolls around, inboxes explode, and brands everywhere scramble to outdo each other before the year wraps up. Sound familiar? It's the default playbook—maximise visibility during peak season, especially in Q4. But here's the catch: when everyone's shouting, hardly anyone gets heard. And that's where timing becomes your hidden advantage. What if your next campaign…
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charles liu
In Conference Gear
8 July 2025

BBT – Big Bag Tactics: Winning Tradeshow Giveaways

Doing an Aussie tradeshow, expo, or conference, one thing's guaranteed: attendees leave with bags full of stuff. Flyers, brochures, lanyards, snacks, stress balls—you name it. We will share some tactics based on our expertise and experience. You see, only a few brands get remembered. And the ones that do? They don't just give things away. They play the game smarter.…
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charles liu
In Suggestions for Promotional Items
7 July 2025

3 Essential Promo Merch Ideas for Accounting Staff in 2025

Accountants face challenges such as digital eye strain, workplace stress, and the ever-evolving technology. We offer merchandise to help accountants enhance their productivity and wellbeing. Drawing on our experience over 18 years and serving thousands of Australian companies. This guide highlights three types of essential products to address these challenges, improve efficiency, and strengthen staff relationships. Clients will also find…
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Aira Demesa
In Branding Techniques
1 July 2025

2025 Best Pens for Branding: A Guide to Top 7 Picks

Hundreds of Australian companies trust us to supply them with custom-branded pens reliably. A pen is a simple and fuss-free way to brand your logo. Virtually every company will have a pen personalised with their logo. Using our experience as well as feedback from our clients, we have compiled the Top 7 Pens of 2025, along with suggestions on where…
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charles liu
In Marketing Tips
1 July 2025

Top 14 Business Goals Promotional Items can Achieve for You

It's not just about moving boxes but helping our clients achieve positive metrics in their organisations through promotional merchandise. Selecting the right company merchandise will enhance brand visibility, drive sales, and engage your audience. That is why our Creative Directors and Account Managers may sometimes ask corporate clients specific questions. These questions are used to help organisations and companies achieve…
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