We all know that first impressions count and promotional products have been boosting first impressions for decades. Who doesn't like receiving a thoughtful gift without prompting? One way to win the hearts of new team additions or first-time customers is to provide them with a welcome pack when they engage with you. These packs can be tailored to meet your needs and they help newcomers immediately feel like they're part of something special. Sound interesting? Learn more below!
Google & Fiat Use Branded Welcome Gifts
We noticed recently that the Google x Fiat 'Hey Google' car collaboration (which involves Fiat 500s being produced with special Google upholstery and external decoration) had opted to include promotional welcome packs to those ordering these collectible new vehicles. These logo-branded goodie bags include a Google Hub and matching custom key cover in a stylish custom calico bag. While this pack isn't huge, it really is the thought that counts and a lot of brand fans online have responded positively to this little extra gift pack to help purchasers feel truly valued.
Why Welcome Promo Packs Work
Here at Cubic Promote, we've been producing branded work-from-home packs and gift bags for many years and trust us when we say that even something as small as a promotional keyring can lift a person's mood and boost brand first impressions considerably. We've all heard it's "the thought that counts" when it comes to gifts and when we're talking promotions, often this is true. The very fact that a business takes the time to recognise, welcome, or thank a person through a custom gift can make all the difference when we're talking about making impressions (particularly first ones). Google and Fiat know this, your local plumber that sends you a magnet knows this, even supermarkets that give you a free tote bag know this.
So why aren't you already taking advantage of welcome packs in your own marketing spend to help improve your brand image and really give consumers & staff something to talk about? The good news is that there's lots of available welcome packs in the Cubic Promote range that you don't have to put together yourself -- all you need to do is send us your logo and we'll get things branded & packaged together!
Fiat welcome pack image & info from here: https://www.theverge.com/2021/3/31/22359851/fiat-500-hey-google-car-500x-500l-branding