Can sticky notes transform the way an almost 100 year old business operates? You bet you can. Woolworths has spent the last two years, creating an office hub that brings together a bunch of digital and traditional marketing teams along with the goal of creating innovation. What is its secret weapon of choice? Promotional sticky notes, one of the handiest yet most understated of all office giveaway items!

1. Use sticky notes for fast idea generation.
2. Customise sticky notes to showcase your brand.
3. Drive innovation with traditional mediums.

Sticky Note: Driver of Technology

So what is so innovative and fresh about some bits of paper with some glue on one side? Not much really, unless you consider that sticky notes enables idea generation fast. Speed is everything in technology, and there is is no quicker way to write down thoughts and ideas than using a sticky note. With a sticky note, there is no need to turn on, access apps or worry about battery life. You simply write whatever you need to, jotting down what's important no matter where you are.

Other Advantages of Stickies

Other advantages of sticky notes are that they are immediately sharable. You do not need to worry about operating systems, compatibility or platforms. If you have an idea, and you write it on a sticky Post-it® note, then everyone can see what you are thinking about and contribute as needed. Sometimes traditional mediums function better than modern new formats. The use of promotional sticky notes to drive digital technology is something to be admired.

Woolworths' Current Situation & Ideas

At Woolworths, online sales only account for 3.7% of all purchases. Despite this small number, the uptake is gaining speed though, as the growth is increasing at 25% per year. Using sticky notes to create new supply chains, processes and marketing options is a crucial strategy for Woolworths. If your business is looking to expand why not consider using adhesive notes with custom decoration to help get your logo out there and associated with productivity and functionality? Cubic Promote has a fantastic assortment of sticky notes, note cube blocks, and other affordable adhesive products.

How to Customise Sticky Notes

Sticky notes offer not only the convenience of jotting down ideas on the go but also the opportunity to showcase your brand and make a lasting impression. Here are some valuable insights on customising sticky notes:

• Choose the right size and shape: Sticky notes come in various sizes and shapes, allowing you to select the one that suits your needs. From standard rectangular notes to fun-shaped ones, consider the purpose and message you want to convey before choosing the size and shape that will leave the intended impact.
• Add your logo and branding elements: Customization is all about making your brand stand out. Incorporate your logo, company name, tagline, or any other branding elements in a visually appealing way on the sticky note. This will help create brand awareness and association with your business every time the note is used or shared.
• Select eye-catching colours and designs: Make your customised sticky notes visually appealing to catch the attention of your audience. Choose vibrant colours and captivating designs that align with your brand identity. Bold and attractive sticky notes will draw people's attention and create a positive impression of your brand.
• Include contact information or a call to action: Make the most of customised sticky notes by including essential contact information or a call to action. This can be your phone number, website URL, social media handles, or a special offer. By providing contact details or a clear call to action, you make it easier for potential customers to engage with your brand.

Takeaway

In summary, this article showcases the innovative ways in which a traditional business like Woolworths is embracing modern technology to stay ahead of the curve. By using promotional sticky notes, Woolworths is blending digital and traditional marketing methods to create new ideas and build efficient processes. The article also provides useful insights on how to customise sticky notes to make a lasting impression of your brand. Whether you're a start-up or an established business, incorporating creative techniques like these can help you develop fresh ideas and stand out from the competition. So, don't underestimate the power of sticky notes and embrace their versatility to boost your productivity and brand awareness.

If you're interested in learning more about these best-selling sticky notes, whether you're a big supermarket chain or the cafe across the street, have a talk to our team today!