The integration of digital printing technology into the world of promotional items has had a profound and lasting impact, transforming the way businesses and organizations communicate their brand identity. In this conclusive look at the role digital printing has played in reshaping the promotional product landscape, we explore its most significant contributions and how it continues to shape the industry.

What is Digital Printing?

Digital printing is similar to printing out from a computer but on large scale. It allows for cost-effective printing in full colour. It refers to printing from a digital-based image directly to a variety of media. It also allows for on-demand printing, short turnaround, and even a modification of the image (variable data) with each impression.

By enabling the production of high-quality, full-color images and intricate designs, digital printing has empowered businesses to create truly unique and eye-catching promotional products. The ability to incorporate detailed logos, photographs, and personalized messages allows companies to craft products that resonate with their target audience, ensuring that their brand remains memorable.

How does digital printing apply?

You'd find most products using digital print on stickers and labels which are then applied to the promotional merchandise. Unlike the other methods, this one uses CMYK colours. As the print can be in full colour, the setup cost is applied once per design. In digital printing, an image is sent directly to the printer using digital files such as PDFs and those graphics software such as Illustrator and InDesign.

The versatility of this technology has expanded the range of materials and surfaces that can be printed on, resulting in a diverse array of promotional items. From traditional products like T-shirts and mugs to more unconventional items like umbrellas and yoga mats, digital printing has pushed the boundaries of what is possible when it comes to promotional product design.

Advantages of Digital printing

• Allows full colour print including gradient colour
• Quality print with lower cost
• Artwork is accepted in common digital file format such as PDF
• Does not need to create a plate which has brought about fast turnaround times and printing on demand
• Print will not chip off easily over time

Disadvantages of Digital Printing

• Limited to certain products such as paper-related items
• Print only work on a flat surface, and does not allow branding on curved surfaces

Conclusion

The connection of digital printing and promotional products has created a powerful synergy, providing businesses with an unparalleled platform for creative expression and brand visibility. As we continue to witness advancements in digital printing technology, the promotional product industry will undoubtedly experience further growth and innovation. In this ever-evolving landscape, one thing remains certain: digital printing has left an indelible mark on the world of promotional products and will continue to shape its future for years to come.

Moreover, the ecological benefits of digital printing cannot be overlooked. By minimizing waste, reducing energy consumption, and utilizing water-based inks, digital printing has offered a greener alternative to traditional printing methods. This eco-friendly approach has resonated with environmentally-conscious businesses and consumers, further driving the adoption of digital printing in the promotional product space.

An example of Digital Printing

Author Profile: Yoshe Foy

Yoshe is a Cubic Promote’s content manager and she has worked with promotional products for almost a decade. Yoshe is full of great product ideas, she knows what's new on the market and how to use promotional products to boost your brand visibility. Visit her on LinkedIn. or contact her via yoshe@cubicpromote.com.au