When you first get a new car, let's face it, you're going to spend a lot of time checking out all its awesome features. Whether you're testing the speed or simply the durability of the drink holders, there's always something interesting to be found. That's why we were so shocked to see that Honda installed a super secret promotional easter egg into their latest Honda Civic sedan -- what a fantastic find!

1. Be unique and creative.
2. Know your target audience well.
3. Brand and package your gifts.

Custom Corporate Gift Hidden in Cars

The easter egg, which you can find in 2016-2017 models of the Honda Civic sedan is not the kind of thing you're likely to find without really getting familiar with your car first. In fact, this hidden surprise was so well hidden that the public relations team from Honda didn't know about it until after the car went on sale!! What kind of amazing easter egg was it? Well, it was hidden within the customised rubber spill mat at the bottom of the central console.

Once the mat is taken out of the vehicle and flipped over to show its underside, an embossed illustration is revealed. Talk about well hidden! Unless you were to clean the mat it's unlikely you'd ever notice the exciting embossing underneath it. The design is actually an extensive look at the history of Honda's engineering and racing history, The oldest vehicle in the image (The Curtiss Special race car) actually predates the Honda company itself, but as the founder of the group rode in it as a mechanic it holds a significant place in the organisation's history. Other prominent images include the Honda RC166 Motorcycle, the aircraft "HondaJet," and even the company's Asimo robot!

The resulting design manages to showcase some highlights from Honda's history while still managing to be a nifty and unique easter egg, completely unexpected for most people who find it. If your design and motivation are solid, even simple rubber mat can become a prized example of classy merchandising. For your next promotional campaign, don't be afraid to incorporate simplicity alongside hidden surprises to hold the attention of your audience.

Lessons From Honda’s Campaign

It's easy to underestimate the power of a well-executed corporate gift campaign. However, as evidenced by Honda's success, these campaigns can generate tremendous brand awareness and yield impressive ROI. Aussie companies can learn the following from Honda's corporate gift campaign:

• Be unique and memorable: Hidden gifts like Honda's memento are a great way to create a unique and memorable experience. Consider providing unique and personalised gifts that your recipients will appreciate and remember.
• Show creativity: The creativity behind Honda's memento is a clear indication of how creative promotional items can stir up excitement and discussion around your brand. Get creative with your branding and select unique items to ensure your brand stands out from others.
• Create a buzz online: Promotional products have better results when there is reliable evidence on how it can help increase engagement, online talk about the product, and make it viral. Creating a buzz around the gifts you create through social media posts and digital campaigns fuels brand awareness and recall.
• Know your brand: Honda's memento was closely aligned with their brand's values and history, making it a perfect marketing tool. Ensure that your promotional products reflect your brand's values and vision.

How to Choose

Selecting promotional items like Honda can be challenging. However, by following these essential tips, businesses can choose promotional products that reflect their brand and convey their message effectively.

• Know your target audience: Consider the demographics of your audience to select promotional items that are most appealing to them. Gifting customised products that are relevant to your audience's preferences helps ensure that your gifts will be appreciated and actively used.
• Brand and package your gifts: Once you have your items in place, you need to brand and package them so that they look great. This helps build anticipation and excitement around the gifts and improves your brand's image. Take the time to properly package your promotional products, and those recipients will appreciate them even more.
• Select quality products: Honda's use of quality customized rubber mat is an example of how quality products impact your business. If you want your promotional products to have a lasting impact, select quality items that represent your brand positively like promotional car phone holders.
• Consistent branding: Maintain a consistent and cohesive branding strategy for your promotional items. This will help in creating brand familiarity, enforcing your brand's values and messaging throughout your promotional products.

Takeaway

Corporate gift campaigns are a powerful way to achieve greater brand awareness and foster long-term customer relationships. By implementing Honda's campaign tactics, Aussie companies can gift unique and creative items, creating a buzz online while showing their brand's values and history. When choosing promotional products, ensure they are of high quality, relevant to your audience, well-packaged, and promote cohesive branding. With these tips, you can increase brand visibility, create a sense of brand loyalty, and generate positive results for your business.

Easter egg first spotted here: http://blog.caranddriver.com/theres-a-cool-easter-egg-in-the-latest-honda-civics-center-console/