Red Paper Lantern in the Street

Now is a fantastic time to start organising your promotional gifts for 2023's Lunar New Year celebrations. Yes, it's only November 2022, but once you factor in Christmas and New Year breaks by the time you're back in the office next year, it'll be time to start handing out your Chinese New Year promotional items!

Red Tote Bag with Bunny

But if you've never done any promotions around this holiday period, knowing exactly where to start and what works as an appropriate gift can be challenging. That's why today, on the Cubic Promote blog, we'll give you all the tips you need to organise a fantastic Lunar New Year promotion, no matter your industry or event!

What is Chinese New Year aka: Lunar New Year?

Lunar New Year is an annual period of celebration at the start of the New Year, according to the moon's phases (it starts January 22nd in 2023, but varies from year-to-year). Lunar New Year is observed in various ways across many East Asian cultures. The most well-known are Chinese New Year festivities that emphasise Chinese traditions like dragon dances, fireworks shows, and lantern lighting. But Lunar New Year also has unique cultural significance in places as diverse as Vietnam, Japan, Indonesia, South Korea, Singapore, Malaysia, Thailand, and the Philippines.

Why is Lunar New Year important in Australia?

Australia has a diverse population with backgrounds from all over the world, including a variety of Asian communities and deep trade ties with our neighbouring countries in Asia. While 20 or 30 years ago, it was less common to hear about Aussies celebrating the Lunar New Year, these days, it is an annual tradition in suburbs around the country to see street markets and fireworks displays during this time of year.

2023 New Year Mailer Bag Branded

How Can I Promote My Brand During Lunar New Year?

CNY, or Lunar New Year is an excellent time to reach out to customers and staff to wish them well using promotional gifts that feature appropriate messages for the season. Some of our best-selling products during the Lunar New Year include:

Promotional Red Envelopes: These are traditionally used to distribute gifts of money, and due to their low cost, they're a very popular choice for brand marketing during the New Year period. Simply hand custom red envelopes out with each transaction at your business or to each staff member and they can use them to gift money to their loved ones. Red and golden yellow are traditionally lucky colours, so if you focus on these and characters or phrases that evoke prosperity, you'll be on the right track.

Custom Paper Fans: Ideal for staying cool during outdoor festivals or markets, these promotional paper fans will look a treat once we print your branding or CNY message on them. Just be sure to stick with lucky colours and avoid things like black and white (which are seen as unlucky).

Printed Decorations: Ensuring your home or business is appropriately decked out with vibrant red and yellow decorations is a popular thing to do during the New Year's period. So, why not provide custom decorations featuring your business logo and messages of prosperity for the year ahead? It helps get your organisation noticed and provides your recipients with ready-made decorations for the season! Paper banners are probably the best option, but balloons are also great if you're working with a budget.

Branded Shopping Totes: We sell many promotional shopping bags to malls and markets in preparation for the New Year period, as shopping for gifts is a popular pastime in the lead-up to the New Year. Get your brand seen and provide recipients with a bag they'll love simultaneously!

Bespoke Fortune Cookies: While these yummy cookies don't have the long and storied history that's often attributed to them, Custom Fortune Cookies are still an incredibly popular treat for diners at Chinese restaurants over the New Year season and visitors to outdoor events like markets. Not only do they come with custom packaging, but we can also make them in custom colours and with your fortunes inside them. Fantastic value for money!

2023 is The Year of the Rabbit!

Finally, you can turn any product into a Lunar New Year gift if they're red/yellow and feature the appropriate yearly zodiac animal. In 2023 it will be the Year of the Rabbit so have a chat to our friendly customer care team about adding some bunnies to your first set of promo products for 2023!