Dunkin' Donuts, the popular snack chain in the USA has recently rebranded to simply "Dunkin'", and part of their recent rebrand has been a slew of new products including a unique set of new promotional lip balms that only Dunkin' could release.

What Product Has Dunkin' Released?

The Dunkin' Munchkins lip balm sets are two mini-sized lip balms with sweet, doughnut-inspired flavours in a box that looks exactly like the real one the chain's range of "Munchkins" come in. Here in Australia, we don't use the term munchkin in relation to doughnuts, so to quickly clarify -- these are so-called "doughnut holes" the yummy treats made from the material pushed from the middle of full doughnuts. So these lip balms not only resemble existing Dunkin' products, but they also come in similar packaging and even have doughnut-inspired flavours.

Why Is This a Good Marketing Choice For The Brand?

Dunkin' has produced lip balms before (with flavours based on actual doughnuts) and sold them directly to customers through their chains and online store. These products were very popular because they were functional items that helped start conversations, so it makes sense that after their recent logo rebrand the business would look to capture similar success once again. Add into the mix the fact that mini lip balms are very Instagramable and you've got a solid marketing choice!

Why Choose Promotional Lip Balms?

Lip balms make excellent custom personal care gifts for brands due to their practicality and accessibility. Everyone needs lip balm - children at school, commuters on the bus or professionals in the office - they can be used by a wide selection of customers no matter their lifestyle. And with customised flavours, print options and sizes available it's easy to personalise them with logos meaning your message will reach more people every time it's utilised. Having an everyday reminder of how great the brand is provides direct gratification even if someone doesn't think about using it straight away, further reinforcing positive values down the line too!

Additionally, because lip balms are lightweight, small enough and portable enough to fit into pockets or handbags everyone who carries one around is spreading awareness as well as using a helpful product for themselves too which means significant exposure over time. It makes sense then why lip balms are such a great choice for marketing campaigns that want maximum impact without breaking budget plus have wider ranging appeal than just those directly addressed in any campaign.

Custom Lip Balms for Your Campaign

You don't have to be a brand as big as Dunkin' to get in on using quality promotional lip balms to market your organisation. We stock a wide range of natural lip balm options here at Cubic Promote that print quickly and easily with your logo design, making them an ideal addition to your next marketing event. Lip balms are the type of product that gets carried everywhere and used regularly, especially in the winter months, so take some inspiration from Dunkin' and inquire about custom lip balms today!

Details first spotted here: https://thedieline.com/blog/2019/5/2/you-could-moisturize-your-lips-with-a-glazed-donut-or-just-use-this-dunkin-munchkins-lip-balm