Here in Australia we are very fortunate to be returning back to our pre-COVID lives, but in the USA things are still very tough. For a lot of people that means on March 17th of this year, they won't be able to celebrate St Patrick's Day with a parade as they usually would. However, a branded merchandise collaboration between Guinness Beer and work wear brand Carhartt is injecting a bit of the Irish spirit back into the event for Americans in lock down.

st patricks logo branded xcollab merch

Promotional Products for Indoor Fun

Guinness, the traditional Irish stout, is synonymous with St Patrick's Day so it seems quite fitting that they would team up with a brand like Carhartt (known for their heavy-duty work wear) to create a look for an indoor celebrations of Irish culture in the US. The range, released just in time for 2021's St Paddy's Day, reunites the two brands that have previously collaborated on charitable swag to benefit organisations like the Plumbers Union of Chicago and first responder groups. For 2021 however, the people benefiting are the Americans at home that need a bit of a pick-me-up while COVID keeps them inside.

st patricks tee st patricks day hoodie

What Co-Branded Merchandise is Available?

Like a lot of other brands at the moment, the emphasis in this collab is on clothing and wearables. Included in the Guinness x Carhartt range are;

 

Each item comes branded with variants of the Guinness and Carhartt designs along with traditional Irish motifs (such as the shamrock) and colours (various shades of green). The theme this year is to "make your own parade" by wearing the merch at home and given the situation in the US, we hope it helps brighten a lot of moods.

 

Why Choose Clothing & Headwear for St. Patrick's Day Advertising?

Promotional clothing and headwear is great for advertising over St Patrick's Day, cause it can really get people in the spirit! Everyone loves a good t-shirt or cap emblazoned with green shamrocks and witty slogans; there's just something special about showing your pride by wearing St Patrick's Day gear. It also helps spread the word around town to help promote events and activities affiliated with the festival that may otherwise go unnoticed!

 

Not only do promotional items put folks in a festive mood but they make you look like part of a cool group - when you spot someone wearing the same gear, even if its just at an Irish pub on Paddy's day - its instantly recognised as art of unspoken club. Plus, who doesn't love free stuff? Wearables like hats and tees advertise not just to the people wearing them but everyone around town who spots the group wearing your promo gear. Talk about a lot of advertising in one day!

 

If you're looking for promotional products to lift the spirit around St Patrick's Day then speak to the Cubic Promote team for product ideas and pricing today.

 

Details/images sourced from here: https://www.carhartt.com/content/guinness