Digital printing is a decoration method suitable for use on an assortment of promotional items in the Cubic Promote range. While pad printing is a technique we've used for years, it is limited to spot colours, simple designs, and particular products. Digital printing unlocks new branding opportunities by letting you print in full-colour with minimal limitations. Learn more about digital printing below.

1. Unlock new branding opportunities with digital printing.
2. Enjoy vibrant, full-colour designs on various items.
3. Quick production times for express orders.

Digital Printing: Pros and Cons

Digital printing is a great option for people who have photographic images or colourful designs they'd like featured on their promotional gifts. The major advantage we find with digital printing is that it can be applied quickly with minimal drying time. This owes to the fact that unlike pad printing, which involves mixing and applying layers of ink, digital printing is almost like having an extremely high quality version of your home printer that adds your design to unique product surfaces.

The quick-dry ink and direct application means you don't have a long wait for your order to be ready, ensuring digital printed products can be ready to despatch from our factory faster than screen or pad print items -- ideal for express orders!

While digital printing has a lot of advantages, it does have a few limitations as well. These include a higher price tag than, say, 1 colour pad printing, as well as a limit to which items it can be applied to (curved surfaces, for example, may post an issue and we recommend flat surface products only). However, these limitations are quite minimal and overall as print technology advances we are able to offer digital printing on almost all our products be it as a direct print or a digital label.

Factors Impacting Digital Print Quality

The quality of digital printing can sometimes differ based on the specific factors involved in the printing process. Here are some of the factors that can affect digital printing quality:

• Image resolution: Higher resolution images produce sharper prints. Experts recommend using images with at least 300 dpi for digital printing.
• Colour selection: It's important to select colours that work well together and contrast with the item's colour. Also, some colours, such as neon or metallic, may not be available with digital printing.
• Surface material: The surface material of the product can impact print quality. Smooth surfaces typically provide better results than rough ones.
• Drying time: Digital printing uses quick-drying ink that allows for faster production times, but prolonged exposure to heat or sunlight can cause ink to fade or deteriorate over time.
• Order quantity: Order quantity can also affect digital printing quality. Smaller orders may be printed using a different method than larger ones, which can affect print quality.

Why We Love Digital Printing

Digital printing offers consumers the chance to enjoy vibrant, photographic-style print on a large variety of items. Before the advent of direct digital printing the only way to add full-colour designs to some products was to use an adhesive label, which obviously doesn't suit a lot of items. However, now Aussies can enjoy large, colourful designs printed directly on items like promotional pencil cases or custom reusable mugs and their messages are getting to recipients like never before. That is the power of digital direct printing and oddly enough, the price is quite affordable once you consider only a single setup cost is incurred rather than one per colour!

Summary

In conclusion, digital printing is a fantastic option for adding vibrant and detailed designs to your promotional gifts. With quick production times and the ability to print in full-colour, your items will stand out from the crowd. While there may be some limitations and a slightly higher price tag compared to other printing methods, the benefits of digital printing far outweigh the drawbacks. So, if you have colourful or intricate designs that you want to showcase on your chosen products, don't hesitate to give our team a call and explore the possibilities of digital printing. Your merchandise will never look better!

Cubic Promote recommends asking about digital printing for any colourful designs or designs with small details that need to be shown clearly on your chosen products. Digital printing can take your merchandise to a whole new level and it's a quick and easy process. Give our team a call today to find out more!