It seems even esteemed 90s rappers, Wu-Tang Clan, are getting in on America's need for affordable hand sanitise. The US has been much harder hit by COVID-19 than Australia and everywhere across North America and Canada has been struggling to release face masks and hand sanitisers to keep up with demand. Wu-Tang Clan has always boasted a large assortment of stylish custom branded merchandise, so when the idea of raising money for those in need with hand sanitiser was floated, RZA and co jumped at the idea.

1. Wu-Tang Clan supports Ottawa charities with branded products.
2. Promotional products support causes and improve brand reputation.
3. Charitable promotions attract new customers.

Promotional Sanitising Gels for a Cause

Although Wu-Tang Clan are well known as a group from New York's Staten Island, this particular cause has seen them lending their name to promotional hand sanitisers and a promotional t-shirt to help the city of Ottawa, Canada. Collaborating with the city's mayor, the band's 36 Chambers brand has released "A Better Tomorrow Collection" with 100% of profits from the sale of these products going to Ottawa-based charities including a food bank, a children's hospital, and an outreach program. It helps that both the hand sanitiser and the shirt look absolutely awesome, each boasting the brand's signature logo in style.

The hand sanitiser has been produced with all-natural, vegan company Jusu and is dubbed "Protect Ya Hands" with a retail price of $20US. Fairly pricy for 250mls of hand sanitiser, but the purity of the product and its limited-edition nature is sure to get fans lining up. The logo printed t-shirts are a little more classic (simple black tees) but their design featured the city's name against the classic Wu-Tang logo making it a must-have for any fans in the local area. Perhaps what stands out most about these items is that they are extremely simple, there's only a couple of them, and because of this, they stand a high chance of selling well for the band and their charity connections.

Marketing Your Brand Like RZA

Here in Australia, we're fortunate in that we are recovering from COVID-19's impact already and we're beginning to enter a new post-lockdown phase that the US is likely some months away from. However, that doesn't mean Aussies aren't keen to support local charities through the purchase of relevant products like hand sanitiser. In fact, as more of us start transitioning back to the office or on-site work, hand sanitiser and masks will likely be in higher demand than ever. So why not take a leaf out of RZA's book and put your logo on these straightforward products people want and raise money for your charitable cause that way? The Cubic Promote team is here to help with free virtual mockups, branding advice, and product prices. Contact our sales department today for more information.

Promotional Products Boost Charitable Support

The use of promotional products is growing as businesses look for new and innovative ways to advertise their brand. Brands have realized that by giving back to communities and supporting charitable causes through these products, they can increase their brand's goodwill and support a good cause. Here are some top benefits of using promotional products to support charitable causes:

• Promotional products create awareness: By using promotional products in support of a charitable cause, you can bring attention to important issues and raise awareness for a specific cause.
• They increase brand awareness: Promotional products can create brand awareness and increase brand recognition among customers, as the products serve as a constant reminder of a brand and its message.
• They establish a positive reputation: By supporting a charitable cause, brands can establish a positive reputation and show that they care for the community, which can lead to greater customer loyalty and positive word-of-mouth
  recommendations.
• They attract new customers: Supporting a charitable cause through promotions can attract new customers who are interested in supporting the cause and the brand together.

Takeaway

So, that's about it! The article talks about how Wu-Tang Clan, a 90s rap group, is teaming up with Ottawa's mayor to raise money for charities through promotional hand sanitizers and t-shirts. The idea is to support charitable causes while also promoting the brand through these products. This could be a great strategy for many businesses, especially now, when people are more aware of the need for hand sanitizers and other essential products. So, why don't you take a leaf out of RZA's book and use these products to raise money for your charitable cause? Contact the Cubic Promote team today for more information and get started promoting your brand while supporting a good cause!

Details from: https://36chambers.com/collections/a-better-tomorrow/