When it comes to successful logo design, it may be smart to approach it as science as well as an art. Rather than just drawing up a design which looks good, it might pay to put some serious thought into how and what the design should end up looking like. Here are six simple tips that will help improve your logo design.

1) Do some research. It's not enough that a logo just looks good, although that will help. How does it look good in terms of the business? Does it directly reference the business and the brand? Is it historical in some way? More importantly, is it something that will appeal to your target audience? Is it distinct from your business rivals? Don't jump in blind.

We've all got a trusty coffee mug at work. Something slightly battered and scratched, and more than likely stained an unsightly brown with the residue of countless cups of tea or coffee. How frequently do you clean them? I mean really clean them? Give them a good scrub with dishwashing soap and a sponge rather than just a quick rinse down to remove the dregs of the last drink? Probably not for a long time I assume. Don't worry, this isn't one of those blogs which will suddenly reveal that not washing your cup causes cancer or something, it's actually rather good news for those with a casual attitude towards keeping their mugs clean.

According to the Wall Street Journal, mugs aren't the horrible breeding ground for germs and viruses you

With less than 24 hours to go before possibly the most controversial US Presidential Election in American history, we like to focus on the important things...like...well the merchandise! We've found some of the funniest promotional merchandise for the election campaign, you really can't make this stuff up.

1. Create unique shapes and colours.
2. Use humour through puns and quips.
3. Add personality with graphics and characters.

Election Campaign Merchandise Examples

HILARY FOR PRESIDENT - LOO ROLL 

November has dawned upon us again, for what must be at least the second time and with the changing of the posts of the Greek gods another god is deemed ready to be introduced into the cultural climate, Santa. Starbucks has yet again pounced eagerly upon the earliest socially acceptable time in which to declare Christmas spirit with the new release of their holiday themed coffee cups.

The new design for the Starbucks holiday themed coffee cup was created by the Japanese American artist Shogo Ota. The art depicted on the disposable cups isa ''mosaic of more than a hundred people drawn in one continuous stroke'' and is apparently being employed in

If you were born in the 90s and had eyes and ear or even just one of the two, it can only be assumed that at some point during your youthful gallivants that you fell into a deep, romantic entanglement with the cultural phenomenon that was ''Pokemon'' and if you were of the adult variety during this juncture you would have inevitably had to endure or adore the towering, iconic cultural figure that was ''Pikachu''.

1. Prioritise safety when choosing toys.
2. Avoid choking hazards.
3. Consider age-appropriate items.

Movies, Merchandise and Pokemon!

During the 90s the world was taken over by Japan, conduit of the cute, affable charm of the Pokemon universe, with its expansive adorable mutant animals and its driven

When one thinks of an iconic Australian brand one mind is instantly drawn to Qantas, an international airline that has set the standard for decades in regards to global travel, safety and comfort. Qantas began its story with the adventurous endeavor of two WW1 veterans determined to make Australia that little bit smaller and to this day, 97 years later, Qantas are still working hard to keep Australians connected to each other as well as the rest of the world. To match this entrepreneurial spirit and subsequently adored brand, Qantas have decided to hone their image with the literal reinterpretation of their unique, signifying Qantas Logo.

 Perfecting The Flying Kangaroo

Qantas have recently updated the iconic insignia of the flying Kangaroo in preparation for the coming introduction

It's a hot day, no clouds in the sky. You are sitting in the garden of your favourite pub about to tuck into a fine, high-quality craft beer...and then you realise - where are the equally high-quality chips to accompany this beer? Look no further than this blog and our endless selection of promotional customizable delicious goodies! 

Yep, that's right. A craft-brewery in Sweden has come up with chips which supposedly compliments and rivals the quality of the beer.

These are the kings of chips - they'll set you back

I think we can all agree that a trip to the cinema, a night in at home, or visiting a fair or expo becomes even more enjoyable once popcorn is added to the mix. There's something absolutely irresistible about these tasty treats, which is why customised promotional popcorn is such a popular product in our range. But have you ever wondered where popcorn comes from? The history of this humble treat is actually more interesting than you might think!

Popcorn Treats are Old School

Although we like to think of popcorn as a modern day snack, the native population of Mexico is known to have chowed down on the treats as far back as the year 3600BC! Obviously they couldn't watch a flick at the same time, but the taste itself is timeless.

The results are in, and Interbrand's influential Best Global Brand report for 2016 have unveiled the biggest, strongest, and most expensive brands in the world today. Rather unsurprisingly, it was Apple, Google, and Coca Cola that took the podium. That seems rather appropriate considering that Apple have a legion of loyal consumers and make some of the most marketable and most sought after consumer electronics in the world, that Google have become an indispensable part of modern technology and internet usage, and that Coca Cola produces some of the world's most famous and popular beverages.

The Top Companies of 2016

Ranking for the report, of which it's in its 17th year, is based on three components that determine the brand's value: the company's financial performance, it's popularity

We are obviously slightly bias when we say that your business NEEDS promotional products! But what really are the benefits? Check out our big range of cool personalised products and read on for 10 reasons you should start investing: (note these stats are American Stats, but they will be very similar to us Aussies)

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That's right, survey's suggest that eight out of ten people own at least once and as much as ten promotional products.

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