How to Efficiently Distribute your Custom Marketing Materials

Planning product distribution is one of the key factors to consider when identifying promotional items. Depending on the season, location, and other factors, you will then curve out the best plan to distribute your product. However, to ease things for you and narrow the search, we have compiled some methods which can be used either in combination or alone.

How to Efficiently Distribute your Custom Marketing Materials

Efficient Distribution of Promotional Materials

  1. Counter tops; promotional products that you place on counter tops become immediately available for public consumption. Such products are available for anyone to help themselves i.e. self-service. Setting your products out in this way is an excellent method for using readily available resources without wasting money on marketing staff and ‘foot soldiers.’

  2. Mail out Campaigns; initially, this method can be taxing and time-consuming when searching for leads. Managing the list, you send out campaign products to can help to effectively carry out the campaign. Additionally, the size and type of products shipped out also makes a difference. You may want to send folding, or compressible branded items like these will be easier to package and also save space once in the recipient’s care.

  3. Fund-raising merchandise; getting company branded products to be sold on the spot for a charity or other notable event instantly increases the product popularity. Since everyone wants to contribute to the greater good of humanity, they will feel more than happy to buy and contribute to the cause. In the same instance, your brand will be getting more exposure that goes beyond the day of fundraising.

  4. Staff gifts or handouts; to increase loyalty and exposure of your brand, you can give your staff members high-quality branded packages for daily use.

  5. Corporate gifts; usually hand delivered or posted, they are the best to ensure that your products come across as high quality ‘must have.’

  6. Presentation or conference handouts; these are branded products left on the participants’ seat or selected upon registering for the conference. Take the chance to expose your brand to many people.
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