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3PL Warehousing and Distribution

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Group 854

Since 2006

Group 857

Cheap Price Promise

3PL Warehousing and Distribution

Group 854

Since 2006

100% warranty on all our work

All Posts By

charles liu

Charles Liu is the Founder and a recognised authority in the promotional products industry in Australia. With over 17 years of experience, he has guided Cubic Promote to work with over 10,000 Australian organisations. His specialty is helping Aussie companies select the right products that stay within their budget. He also specialises in sourcing and assisting brands and government agencies in selecting corporate gifts for VIPs and high-profile clients. A regular contributor to industry blogs, Charles shares his expert insights on using promotional products to achieve business goals. Charles’s deep understanding of industry trends and strong supplier relationships make him a trusted figure in the sector, continually influencing the development of promotional product strategies that deliver tangible, measurable results.

To explore more articles by different authors, click on their names. For related topics, please browse through our blog categories.

charles liu
In Branded Apparel & Accessories
11 June 2025

Why Steph Curry’s Golden State Custom Printed Jersey Costs $180 in Australia

Today, we're talking about branded sportswear, sports licensing, and the costs associated with fan merchandise. Custom Merch likes football and basketball jerseys. If you've ever wondered why a team jersey can cost anywhere from $150 to $180, we've got the answers for you. We know the answers. Why? Well, we supply custom branded apparel for a few of the major…
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charles liu
In Industry Trends
1 June 2025

Key Promotional Product Stats Every Australian Business Should Know in 2025

Merch is not just about giveaways—they're long-term brand assets. We have worked with organisations that have used merchandise to sell and give away. Some Aussie organisations who simply use them to add a "cool factor" to their brand. Custom-branded merchandise works, but what do the statistics say? We supply over promotional items and uniforms to Australian organisations annually. With over…
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charles liu
In Industry Trends
29 May 2025

Behind the Scenes: A Tour of Our Pad Printing Facility

Regarding promotional branding, quality and precision set the best suppliers apart. Pad printing technology has been tried and tested to be cost-effective and quick. Despite us constantly looking at new technology to brand onto products, pad printing still has the best combination of price, speed and quality. It prints brilliantly, making it a key part of what makes our custom…
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charles liu
In Custom Drinkware
19 May 2025

Australian Made Custom Bottles: See Where They’re Made

There is something refreshing about knowing your branded merchandise was made right here in Australia. That's exactly the story behind our Australian-made custom water bottles—a local manufacturing success that combines sustainability, quality, and rapid turnaround. And today, we're pulling back the curtain to show you exactly where and how they're made. Why More Brands Are Choosing Australian Made Whether you're…
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charles liu
In Marketing Tips
18 May 2025

Custom Made Merchandise: Lessons from Hoyts’ MI Popcorn Box

Hundreds of companies annually depend on Cubic Promote to create custom-made merchandise. In other words "product sourcing." I wanted to highlight what Hoyts cinemas did with their Mission Impossible popcorn dispenser. It wasn't just a clever promo—it was a storytelling tool, a social media magnet, and a real-life movie prop brought to the snack bar. While we didn't create it…
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charles liu
In Outdoors & Leisure
15 May 2025

Why Schools and Clubs Are Turning to Custom Branded Basketballs

If teams and schools need to purchase basketballs in wholesale quantities, they realise they may as well personalise them. More and more Australian organisations, schools, and sports teams are investing in custom-branded basketballs to support their teams, celebrate achievements, and strengthen their identity. From local tournaments to interschool carnivals, these custom balls are more than equipment—they're a badge of pride.…
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charles liu
In Suggestions for Promotional Items
13 May 2025

The Promo Playbook: Our Weekly Branding Podcast

We’re excited to announce something brand new from the team at Cubic Promote — a weekly podcast designed to help businesses like yours get more from promotional products. Say hello to The Promo Playbook, a show packed with real strategies, expert tips, and industry insights that turn branded merchandise into long-lasting marketing wins. 🎙 What Is The Promo Playbook? The…
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charles liu
In Sustainable Products
7 May 2025

Shop Smarter: Filter by Colour or Eco-Friendly Products

We’ve just made finding the perfect promotional items for your next event or campaign easier. Whether you need products in your brand colours or you’re prioritising sustainable merchandise, our new website filters are built to help you search faster, order smarter, and stay aligned with your goals. Now live on the Cubic Promote website: 🎨 Search by Colour 🌱 Filter…
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charles liu
In Suggestions for Promotional Items
5 May 2025

Top Promotional Items at the Moment

Using promotional items is a fundamental part of marketing plans. These physical goods—which bear the name or logo of a company—are given to help an event, corporate identity, or cause. These products accomplish more than only increasing brand awareness. Attracting consumers and building unforgettable experiences depend on them. The promotional product scene has changed dramatically in recent years. For example,…
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charles liu
In Outdoors & Leisure
4 May 2025

How We Quality-Check Your Custom Branded Umbrellas

Today, we're taking you behind the scenes at Cubic Promote in our showroom. We are doing a final check on a bulk batch of freshly printed orange umbrellas, all featuring a client's logo. These quality checks aren't random samples. They're 100% inspections done by hand, every time, measured and visually inspected. Why? Because your brand deserves nothing less. This type…
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