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Industry Trends

Industry trends, insights and updates on the latest news and best practices in promotional marketing.

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1 June 2025

Key Promotional Product Stats Every Australian Business Should Know in 2025

Merch is not just about giveaways—they're long-term brand assets. We have worked with organisations that have used merchandise to sell and give away. Some Aussie organisations who simply use them to add a "cool factor" to their brand. Custom-branded merchandise works, but what do the statistics say? We supply over promotional items and uniforms to Australian organisations annually. With over…
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29 May 2025

Behind the Scenes: A Tour of Our Pad Printing Facility

Regarding promotional branding, quality and precision set the best suppliers apart. Pad printing technology has been tried and tested to be cost-effective and quick. Despite us constantly looking at new technology to brand onto products, pad printing still has the best combination of price, speed and quality. It prints brilliantly, making it a key part of what makes our custom…
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15 March 2025

Shea’s Top Picks for Election Promo Gear in Australia

I can already feel the buzz with the election just around the corner. Whether deeply involved in politics or keen to support your favourite candidate, there's no better time to make a statement. And what better way to do that than with some top-tier election merch? Now, I've been around plenty of campaigns—some chaotic, some smooth as butter—but I've learned…
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30 October 2024

Trending Promotional Products in Australia

Are you looking for an effective way to spread the word about your business? Look no further - promotional products are the answer! Whether you're a local business down under or an online brand aiming for global reach, customised promo items provide the perfect platform to get your message out there. Plus, the inherent appeal of personalised swag means every…
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30 October 2024

APPA’s Trends in Promotional Products

Today, we are going to talk about my experience attending the annual Sydney Roadshow held by APPA (The Australasian Promotional Products Association). Alongside all of our esteemed peers in the promotional industry, the team from Cubic Promote attended this show to get a first-hand look at what's trending and what new promotional products will be hitting the market over the…
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22 October 2021

Welcome Back, Victoria! Expanding Local Business Horizons

Melbourne and the broader areas of Victoria have endured some seriously heavy restrictions during COVID, so it's incredible to see our clients and local Melbourne factory staff starting to enjoy the outdoors again. Here at Cubic Promote, we want to encourage Victorian businesses and organisations in need of boosting their marketing to consider promotional items from our local Melbourne branding…
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11 November 2019

Fonts Causing Stubby Chaos

Fonts are a big deal. For most people, it is something that you would not think about or consider. Fonts create all sorts of emotive connections, and it being close to Christmas, there are a plethora of font options. Woolworths lately created a promotional stubby coolers, with a bit of a font problem. Read on to find out more! Woolworths…
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20 September 2019

Most Expensive Branded Backpack?

When you think of casual backpacks you probably don't think of fashion powerhouse Saint Laurent, or Google for that matter -- let alone the two of them together. It turns out that the two companies have collaborated on an interesting (and pricey!) custom backpack that's available to wealthy fans of portable technology and co-branding the world over. Smart Bags With…
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24 August 2018

Wikipedia’s New Viral Fundraising Tactic

Promotional clothing, is used by virtually any given organisation. So the fact that now Wikipedia has got into the act too, does not surprise me. If like me, you owe Wikipedia for the majority of your university degree, then this might be the clothing option for you. Wikipedia has collaborated with Advisory Board Crystals, a large LA-based Street-wear brand to launch…
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11 May 2017

Hilarious Corporate Design Fails

Some people don't think the role of the designer is that important to the success of a campaign or product. While we might be a little biased here at Cubic Promote (we love our design team!), we're pretty confident that sometimes you really just need a design professional to ensure you don't make any major mistakes. What kind of major…
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