We're always keeping on top of colour trends here at Cubic Promote, including the latest additions and fixes by Pantone. The Pantone company provides printers and designers with one of the most-accurate colour-matching systems in the world to ensure you get the colour you want to be printed every time. The company's latest announcement covers a brand new addition to their range of colours, which pays homage to a classic cartoon character's modern new look.

Perfect Pink For Promotional Printing

MGM, who holds the rights to the lovable character, decided to partner with Pantone to create the new pink shade because the colour of the cat is what makes it so distinct. The new colour actually replaces the older, more orange shade the Pink Panther used to be coloured in original marketing material. The new Pink Panther Pink (yes, its actual name) is the shade recognisable on new promotional products from brands like H&M that feature collaborative prints of the cartoon character. The newer shade opts for blue and yellow undertones to help highlight the character's "cool" charms.

Why Is This Important for Marketers?

The Pink Panther franchise has been around since 1963 and the cartoon character originally just featured in the opening sequence of the first film. However, it became popular enough to garner its own cartoon series (several, over the years) along with an assortment of both cheap and high-end merchandise. The Pink Panther's branding is a success story, no matter how you slice it, so seeing the franchise team up with an established colour developer like Pantone is extremely powerful. Not only is the colour distinct from any others before it, but it will undoubtedly work well on fashionable collaborative merchandise well into the future. It helps that new Pantone colours always garner a lot of interest!

A Pop Culture Icon in Your Marketing Strategy

Incorporating legendary pop culture characters like the Pink Panther in your marketing game can be a ripper move. Not only do these well-known icons come with ready-made recognition from consumers, but they offer you the chance to tap into nostalgia or appeal to younger audiences by giving their look an upgrade. And now with a spanking brand new official Pantone colour, your branded wares featuring the pink panther will stand out even more!

So next time you're on about promotional goodies, keep in mind that harnessing the power of this mad pink (panther) could be just what your marketing campaign needs! Have a chinwag with Cubic Promote and we'll show you how we can incorporate this snazzy new shade or any other trendy colours into your branding scheme today.

If you're thinking of releasing branded merchandise like promotional t-shirts or caps in the next six months, why not have a chat with Cubic Promote about options in pink -- and any other Pantone shade you like! No matter how you'd like your logo to look or what product you'd like decorated, our team has the modern branding solution to fit your needs.

Details first spotted here: https://thepopinsider.com/news/pink-panther-pantone/