The next season for the hit Netflix show is almost upon us. Like all successful TV shows and movies, there is no shortage of businesses wanting to align themsleves to create marketing Buzz. Personally, I love this TV show. It is easily my favourite at the moment. Check out the types of merchandising created for Stranger Things 3.

 

  1. Collaborations amplify brand exposure.
  2. Unique offerings drive customer loyalty.
  3. Brand collaborations foster creativity and innovation.

 

burger king upside down burger

More Than Just Merchandise

The burger restaurant, Burger King, has aligned itself with the TV show Stranger Things. On offer is not just merchandise, but a satisfying "Upside Down" Whopper burger. The branding of this Whopper burger is also done incorrectly in line with the theme from the TV show. Another company getting in on the act is Baskin Robbins, the Ice Cream brand. They are releasing an exclusive Stranger Things flavour.

 

Other than merely food, burger king, has also launched a range of different merchandise and apparel for fans. Starting with a Paper Hat, that looks like a crown, the list of merchandise available include:

Why Companies Choose to Collaborate on Merchandise

Brand collaborations work for promotional products because they give businesses the chance to take advantage of another company's built-up reputation, and generate more exposure at the same time. It also provides an opportunity to create a new product that combines two different companies’ ideas (like the burger which is inspired by the show) and that can be very appealing to customers.

 

Plus, there may be existing synergies between two companies that can drive up sales; for example when doing a collaboration on t-shirts using a design that is worn by a character in a TV series. Collaborations also provide access to new audiences which might otherwise not be exposed to either brand individually, leading to increased customer loyalty and potential profitability long term. Ultimately collaborations are win-win situations: both brands get brand recognition and publicity from it while also making some extra cash from shared profits

 

Other companies that will be collaborating with Stranger Things to create unique merchandise for this particular campaign include:

  • Nike (who will design custom sneakers of course)
  • H&M (creating a retro range of apparel styled around Billy, a character on the show). Apparel such as Flipflops, shirts and jeans.
  • Also on offer for fans, is a unique video game, on both Nintendo Switch, as well as a mobile Game App.

You can't really beat the big names involved with this campaign, can you? Stranger Things really has teamed up with the best of the best for maximum brand exposure!

The Power of Brand Collaborations

Discover the benefits of brand collaborations and how they enhance promotional products.

  • Amplifies brand recognition and exposure: When two brands collaborate, they combine their reputations and reach, resulting in increased visibility and awareness among a broader audience. For example, the collaboration between Stranger Things and Burger King not only attracted fans of the show but also introduced the series to Burger King customers who may have been unfamiliar with it.
  • Creates unique and appealing offerings: Collaborations provide an opportunity to blend two companies' ideas and create products that are both familiar and innovative. For instance, the "Upside Down" Whopper burger not only aligns with the show's theme but also offers customers a unique dining experience that ties directly into their love for Stranger Things.
  • Drives customer loyalty and profitability: Collaborations allow brands to tap into each other's customer base, introducing their products to new audiences. This exposure often leads to increased customer loyalty and long-term profitability. By collaborating with Stranger Things, Nike and H&M can attract fans who may not have considered their products before, ultimately boosting sales and engagement.
  • Encourages creativity and innovation: When brands come together, they can combine their creativity and push the boundaries of product design. The Stranger Things collaborations have resulted in custom sneakers, retro apparel ranges, and unique video games, offering fans a diverse range of products that cater to their preferences and interests.

Takeaway

So, in conclusion mate, the Stranger Things promotional merchandise is really making a splash. With collaborations from big names like Burger King, Baskin Robbins, Nike, and H&M, they're bringing the show to a whole new level. These brand collaborations not only boost brand recognition and exposure but also create unique and appealing products that fans of the show can't resist. It's a win-win situation for everyone involved, with increased customer loyalty and long-term profitability. So, if you're a fan of Stranger Things, you're definitely in for a treat with all the cool merchandise on offer!