I came across this statistic which may interest some of our customers, especially if you are involved in marketing. Facebook makes around $2 billion in sales every quarter of a year. In one year that would equat to a massive $8 billion. The majority in sales comes from advertising on its social network website of course, however who are the companies that advertise on Facebook? Advertising on Facebook is not common for many companies in Australia.

Facebook does not release information on who spends money to advertise and there is no external agency that compiles the figures. It took some smart journalists from website: http://www.businessinsider.com.au/ to combine data by interviewing staff from major companies as well as data agencies. The result? Well they came up with an approximate list of who the corporates that they think are the major advertisers. Now this list may be a bit off from the actual data itself and the order may be incorrect, however they still make for a fascinating read, especially if you are interested in advertising your organisation on Facebook.

 

Image to advertise on facebook Advertise on facebook

 

List of the top advertisers on Facebook:

1) Samsung: It is rumoured that they are their biggest advertiser on Facebook. In fact Samsung spent $10 million in just a few weeks last year to launch a new phone. Their yearly spend is thought to be around $100 million.

2) P & G: Procter and Gamble makes products from toothpaste to a haircair and are a huge brand. They are rumoured to be Facebooks second biggest customer with a $60 million spend.

3) Microsoft has been rumoured to spend $35 million.

4) AT & T An American mobile service supplier.

5) Amazon $30 million

6) Verizon $30 million

7) Nestle $30 million

8) Unilever $30 million

9) American Express $25 million

10) Walmart

11) Coca Cola It has after all 76 million fans on facebook

Do you think your company will be advertising on Facebook Australia anytime soon?