Pantone! This incredible company that is known best for it's Pantone Matching System that is used in all manners of paints and printing throughout the world- even we print our pad and screen printing. Pantone has announced the 2019 colour of the year, and I think we'll all agree; it is gorgeous.

Print Using Promotional Pantone Colours

Living Coral 16-1546 is a soft and not so pinkish orange colour that has been showing up everywhere in advertising lately from Air Bnb to Apple. Many big name companies have been turning to this shade of coral for their advertising needs, and it is no surprise! The use of colour can dramatically affect your mood and perception of a company. I mean, check out the amazing variety of Pantone colours we already use in branding!

The idea of encapsulating a year in a single colour seems like only the world of a madman or a synesthete. However diving into it, a lot of market research especially into trends of the advertising world shows that our visual trends are leading into a very soft and homely place. As this is a good mix between a calming pink hue and an energising red hue, it's not a leap of the imagination to take this as a reflection on what we are looking for in our current culture.

Take the leap in this upcoming new year and tap into this excited feeling of being home and add this colour to your company's palate. The best part of this announcement is that we offer this colour on all of our screen and pad printed items! So if you take my advice, and work Pantone's Living Coral into a new advertising campaign, you are in the right place to get your merch game on point with our massive range of pad and screen printed products.

Source: https://www.adweek.com/brand-marketing/living-coral-is-pantones-2019-color-of-the-year/