Because we're in the promotional print business, the entire team here at Cubic Promote follows Pantone Colour updates with great interest. Each year, Pantone names a colour thought to represent the overall mood and theme of the year ahead. In 2019 the colour was Living Coral which was a lively, positive colour and for 2020 Pantone has opted for a more traditional shade with the selection of Classic Blue.
Classic Blue Colour for Promotional Branding
Pantone is one of the world authorities on colour selection for print and when the company selects a colour of the year, they're setting that shade up for a massive increase in popularity over the next twelve months. Classic Blue isn't a new colour by any stretch of the imagination, it is, after all, a classic, but the shade is reassuring and confident -- something people need in their lives when the world feels overwhelming.
We particularly like Classic Blue as a choice for 2020 because it lends itself so well to promotional branding. Businesses and events, in particular, will benefit from the depth of this exquisite blue as it conveys trustworthiness and reliability. Usually in the six months after Pantone releases its latest PMS colour of the year we see an uptick in promotional gifts boasting the colour and we have no doubt 2020 will be the same. Classic Blue also has the benefit of being a shade that may assist in boosting concentration, so we're pretty sure offices and schools all around Australia will be keen to embrace the power of Classic Blue.
What about your organisation? Can you see Pantone's Classic Blue coming in handy for any of your 2020 campaigns? Let us know on social media!
Details found here: https://www.dezeen.com/2019/12/05/classic-blue-pantone-colour-of-the-year-2020/