The hottest promotional products right now are without a doubt anything that is related or remotely related to smart devices. Anything that can be used with a smartphone, a tablet, and even phablets. By the way, yes, phablet is a real word. You guessed it too: PHONE + TABLET = PHABLET. A Phablet is essentially an oversized smartphone which is a touch smaller than a tablet but still big enough to do and see things on that you cannot otherwise do with a smaller screen. So, here’s our fearless forecast and we will also suggest how to choose the right promotional product for your business as a bonus!

1. Smart device-related promo products are popular.
2. Microfiber cloths and styluses are in demand.
3. Quality, usefulness, and brand are important.

Predictions: Last Year vs. This Year

Last year's hottest product we predicted would be the touch screen stylus. They went off with a huge bang. The stylus pens were insanely popular and the fact that we had styles to suit both small budgets and big budgets meant that not only were they great for mass handout to new and existing customers but we also had some nice ones that were suitable as corporate gifts to your very best customers and to your very best staff.

This year we are predicting similar big things for promotional microfiber cloths. These products have been around for years and in the past they were popular with corporates wanting a promotional product on peoples desks so they can use them to wipe down mobile phones, computer monitors and laptops.

However with the explosion of touch screens they are becoming even more popular. Touch screen devices are a magnet for grease and grime which makes them look ugly. Beyond purely looks though the performance of a touch screen will be affected in areas of sensitivity and visibility not to mention the amount of germs that can accumulate. This is where promotional branded microfiber cloths come in handy. We have them in all sorts of shapes and sizes too.

This year we will also be launching an even bigger range of promotional touch screen styluses too. It is not just printed fiber cloths and styluses though, phone holders, customised headphones, portable speakers, promotional iphone cases, branded tablet neoprene pouches are all becoming hugely popular. If you want some thoroughly modern promotional products which are future proof and are extremely desirable you definitely cannot go past the huge amount of variety available for smart devices.

Benefits of Personalised Products

Promotional products are a powerful marketing tool that can help businesses increase brand awareness, customer loyalty, and sales. Here are four benefits of using promotional products for marketing:

• Increased brand recognition: Promotional products with a company's logo and message can help increase brand recognition and recall. When customers use or see these products, it reinforces the brand in their minds and can lead to increased customer loyalty and sales.
• Cost-effective advertising: Promotional products can be an affordable way to advertise a business, especially when compared to traditional advertising methods like TV or radio ads. They can be purchased in bulk and distributed to a large audience, making them a cost-effective way to get a message in front of potential customers.
• Long-lasting impact: Unlike traditional advertising methods that have a short lifespan, promotional products can have a long-lasting impact. Customers can continue to use and see these products for weeks, months, or even years, reinforcing the brand and message long after the initial interaction.

How to Choose

Choosing the right promotional product for a business can be challenging, but it's an important decision that can impact the success of a marketing campaign. Here are four factors to consider when choosing a promotional product:

• Brand message: The promotional product should align with the brand message and values. For example, a company that values sustainability may choose a promotional product made from recycled materials.
• Usefulness: The promotional product should be useful to the customer. Products that are used frequently, such as phone chargers or tote bags, can provide more exposure for the brand.
• Quality: The promotional product should be of high quality. A low-quality product can reflect poorly on the brand and may not be used or kept by the customer.

Takeaway

Promotional products related to smart devices are currently in high demand and are predicted to remain popular in the future. Microfiber cloths, touch screen styluses, phone holders, customized earphones, portable speakers, promotional iPhone cases, and branded tablet neoprene pouches are just some of the products available. Using promotional products can provide several benefits, including increased brand recognition, cost-effective advertising, targeted marketing, and long-lasting impact. When choosing a promotional product, businesses should consider their target audience, brand message, usefulness, and quality to ensure the product aligns with their goals.